The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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A weekly digital marketing podcast with listeners in over 190 countries worldwide.The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Daniel Rowles, Ciaran Rogers and Louise Crossley. Find out more at targetIniernet.com/podcasts
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A weekly digital marketing podcast with listeners in over 190 countries worldwide.The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Daniel Rowles, Ciaran Rogers and Louise Crossley. Find out more at targetIniernet.com/podcasts
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The Digital Marketing Podcast
1 What is the best AI? ChatGPT Vs DeepSeek Vs Gemini 20:56
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Redare mai Târziu Redare mai Târziu Liste Like PlăcutJoin the Target Internet team for a lively debate dissecting three of the most talked-about AI models in marketing today. In this episode, the trio evaluates the capabilities of ChatGPT, DeepSeek, and Google’s Gemini, sharing firsthand experiences and expert takes on where these tools excel, where they stumble, and how you can leverage them in your digital marketing strategy. Why AI Matters Right Now Shifting Industry Landscape – The unexpected rise of DeepSeek and the ongoing hype around ChatGPT showcase just how quickly AI can upend existing norms. This accelerated pace is driving new opportunities for automating tasks, improving content quality, and enhancing customer experiences. New Skills for Marketers – From prompt engineering to navigating privacy concerns, marketers need to learn new skills to harness AI effectively. The discussion offers insights on how to develop these competencies and stay relevant. DeepSeek: Surprise Contender or Copycat? Powerful Results – The hosts experiment with DeepSeek and discover its reasoning features can rival—and sometimes mirror—ChatGPT’s output. The free version delivers impressively detailed responses, leading many to wonder if it’s using ChatGPT’s own data. Privacy and Security Concerns – DeepSeek’s privacy policy raises eyebrows by potentially collecting user data ranging from cookies to keystroke patterns. If you’re considering adoption, you’ll want to weigh these risks and possibly opt for local, walled installations. ChatGPT: The Market Leader Evolves Advanced Prompting – ChatGPT’s newest models feature improved reasoning. Tapping into its hidden “chain-of-thought” can offer deeper insight into how it arrives at answers, giving marketers a roadmap for refining prompts. Consistency and Reliability – Despite stiffer competition, ChatGPT still shines for its stable output and diverse applications—particularly if you have a paid plan offering the latest features. Google’s Gemini: A Work in Progress Early Glitches – While Gemini promises powerful integration with Google’s ecosystem, the hosts encounter errors and incomplete results. Patience and continued experimentation may be needed before Gemini becomes a serious rival. Sparking Possibilities – Despite current shortcomings, Gemini’s potential—especially with deep research modes and integrated document workflows—could make it a strong contender once refined. Real-World Applications & Tips Enhancing Content Strategy – AI tools can generate everything from quick outlines to fully fleshed-out articles. However, the team stresses that human oversight is crucial to avoid misinformation and to add original value. Recruitment & Resume Screening – Discover how some applicants now rely on AI to craft uniform CVs and cover letters, creating challenges for hiring managers—and opportunities to innovate in the screening process. Workflow Integration – Explore advanced techniques like building custom GPTs, leveraging keywords-everywhere extensions, and experimenting with local AI instances for improved data security. Tune in now to stay on top of rapidly evolving AI trends. Whether you’re worried about privacy policies or excited by new prompting techniques, this episode will help you navigate AI’s complex landscape and make smarter decisions for your marketing strategy. -- You'll find all links on TargetInternet.com Show notes: https://targetinternet.com/resources/what-is-the-best-ai-chatgpt-vs-deepseek-vs-gemini Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.…
In this episode of The Digital Marketing Podcast , brought to you by TargetInternet.com, Daniel, Ciaran, and Louise revisit the age-old question: “Is SEO dead?” This time, they look ahead to 2025 and beyond. The hosts examine how search engine optimisation has evolved—and why it’s far from obsolete, despite the rise of AI, generative search, and changing user behaviours. The Big Question: Is SEO Dead in 2025? The team reflect on how this debate has reappeared time and again over the years. Daniel recalls delivering “Is SEO Dead?” presentations for more than a decade. Each new development—like Google’s Search Generative Experience (SGE)—prompts marketers to wonder if SEO, as we know it, is on its last legs. The consensus? While the landscape is changing, SEO is definitely still alive. The Evolution of Search Search Everywhere Optimisation (SEO?) Daniel mentions a Neil Patel reference to “Search Everywhere Optimisation,” suggesting marketers need to ensure their content is discoverable across multiple platforms—search engines, social media, and beyond. While Ciaran pokes fun at the buzzword bingo, this concept points to the wider reality that people no longer rely solely on Google for answers. Search Journey Optimisation (SJO) Daniel also sarcastically floats another acronym—“Search Journey Optimisation”—to emphasise that effective SEO now involves guiding users throughout their journey, from discovery to conversion, across numerous touchpoints. Whether it’s a blog, social channel, or AI-driven tool like ChatGPT, the goal is consistent: be where your audience is searching. Generative AI and the Future of Results Google’s Business Model A student on Daniel’s MSc programme queried whether Google’s focus on generative AI answers might undermine its core income from search ads. Daniel counters that because advertising revenue is so vital, Google will simply evolve how it integrates AI responses in order to preserve those crucial ad clicks. AI is more likely to be blended with paid search than to replace it. User Behaviour in Social and AI From Instagram’s rise as a “second largest search engine” to ChatGPT’s quick-fire Q&A approach, people’s searching habits are increasingly diversified. Still, the principle of discoverability remains paramount: marketers must ensure their content can be found wherever potential customers are looking. Why SEO (Still) Matters While AI-driven summaries and direct answers may reduce clicks for basic queries, the hosts point out that deeper engagement and conversions happen when people actually visit a website or platform. Organisations that offer in-depth, high-quality information will continue to attract meaningful traffic. In other words, SEO is still fundamental—just with a renewed focus on user-centric, valuable content across all relevant channels. If you’re intrigued by the latest acronyms (SJO, SEO, SGE) or want a clearer understanding of how AI might reshape our industry, this episode is a must-listen. Join Daniel, Ciaran, and Louise as they discuss AI’s influence, Google’s motivations, and practical steps to stay competitive. Listen now to find out why SEO keeps being declared ‘dead’—and why, in reality, it’s more vital than ever. -- You'll find all links on TargetInternet.com Show notes: https://targetinternet.com/resources/how-to-rank-in-chatgpt Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.…
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The Digital Marketing Podcast
1 Social Media Trends and Trip Hazards for 2025 16:28
16:28 Redare mai Târziu Redare mai Târziu Liste Like Plăcut16:28
Redare mai Târziu Redare mai Târziu Liste Like PlăcutIn this episode of the Digital Marketing Podcast, hosts Ciaran Rogers, Louise Crossley, and Daniel Rowles unpack the latest insights from Hootsuite's 2025 Social Media Trends Report. Creative Content: Breaking Boundaries Without Breaking Your Brand The discussion kicks off with an exploration of the shift towards entertainment-driven content. Over 60% of organisations are creating content designed to entertain, educate, or inform rather than promote directly. The hosts debate the pros and cons of pushing creative boundaries, citing examples of effective emotional engagement. They also warn of the risks of losing brand consistency and highlight strategies to stay innovative while staying true to your brand identity. Proactive Engagement: Opportunities and Risks The team discusses the growing trend of proactive engagement, where brands interact directly with creators and audiences in real time. With statistics showing that proactive engagement can drive 1.6 times more interaction, they explore how brands can add value to conversations without appearing intrusive or opportunistic. This segment is packed with insights on building meaningful connections while avoiding common engagement pitfalls. Social Listening and Trend-Jacking: Striking the Right Balance The hosts delve into how brands can use advanced social monitoring tools to identify trends, refine their strategies, and increase ROI. They caution against the dangers of "trend-jacking" and the race to viral content, urging marketers to focus on creating authentic, original campaigns that align with their brand values. Generative AI: Creating Better (Not Just More) Content With 83% of marketers using generative AI to accelerate content production, the episode highlights how AI is reshaping the industry. The hosts stress the importance of leveraging AI for quality rather than quantity, emphasising the value of thoughtful, well-crafted content over sheer volume. They also share examples of using AI tools for planning, customer analysis, and segmentation to enhance campaign effectiveness. -- You'll find all links on TargetInternet.com Show notes: https://targetinternet.com/resources/social-media-trends-and-trip-hazards-for-2025 Have any feedback on the show? Send us your feedback , tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.…
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The Digital Marketing Podcast
1 5 Email Marketing Stats to Boost Your Email Marketing 24:10
24:10 Redare mai Târziu Redare mai Târziu Liste Like Plăcut24:10
Redare mai Târziu Redare mai Târziu Liste Like PlăcutIn this episode of the Digital Marketing Podcast the team explore five essential email marketing stats to boost your campaigns. Highlights include: Crafting Captivating Subject Lines: Discover the magic of "power words" and how small changes can significantly impact open rates. Learn why overusing certain words, like "discover," can diminish their effectiveness over time. Seasonal and Trendy Keywords: Explore data-driven insights on using seasonal terms like "trends" or "forecasts" to boost engagement. Strategic Capitalisation and Personalisation: Learn how mid-line capitalisation can enhance scannability. Insights into using personalisation effectively without breaking trust. The Art of Invitation: The power of phrases like "You're invited" to increase open rates, with advice on maintaining integrity. Comparison Subject Lines: Why comparisons like "How do you measure up?" spark curiosity and engagement. The team also shares practical tools to test and optimise email performance, plus plenty of tips on maintaining audience trust and balancing creativity with authenticity in email campaigns. -- You'll find all links on TargetInternet.com Show notes: https://targetinternet.com/resources/5-email-marketing-stats-to-boost-your-email-marketing Have any feedback on the show? Send us your feedback , tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.…
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The Digital Marketing Podcast
1 News Years Resolutions for Marketers 2025 26:56
26:56 Redare mai Târziu Redare mai Târziu Liste Like Plăcut26:56
Redare mai Târziu Redare mai Târziu Liste Like PlăcutIn this first episode of 2025, Ciaran, Daniel and Louise discuss some essential new years resolutions for marketers in 2025. Covering the impact of generative AI, junk content, aggressive social media algorithms, never ending brand desperation to go viral and much more, they explore the essential techniques to help your digital marketing succeed in 2025. You'll also learn about why Ciaran's energy levels should never be at a 10, how much Daniel sounds like Marvin the Paranoid Android and how Ciaran had no idea his face had been printed n 10,000 mugs! The team are also giving away loads of podcast merchandide, sharing the schedule for our free 2025 live sessions, and we have free copies of Daniel's latest book to give away. -- You'll find all links on TargetInternet.com Show notes: https://targetinternet.com/resources/digital-marketing-planning-for-2025 Have any feedback on the show? Send us your feedback , tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.…
In this solo end of year episode, Daniel explores the opportunities and challenges facing digital marketers in 2025 and how to set a strategy for success! From shifting search algorithms to the takeover of generative AI, Daniel shares how to stay ahead in an increasingly competitive environment. He also shares insights into his recent AI panel discussion, highlights key industry trends and offers actional advice for fostering a culture of learning and innovation within your organisation. Tune in today. Have a Merry Christmas and a Happy New Year and we look forward to seeing you back in 2025! -- Show notes: https://targetinternet.com/resources/digital-marketing-planning-for-2025 Have any feedback on the show? Send us your feedback , tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.…
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The Digital Marketing Podcast
1 Semrush Conference: Digital Marketing Trends for 2025 32:27
32:27 Redare mai Târziu Redare mai Târziu Liste Like Plăcut32:27
Redare mai Târziu Redare mai Târziu Liste Like PlăcutIn this episode of the Digital Marketing Podcast, Louise and Daniel discuss the key insights that Louise took away from Semrush's Spotlight conference, their first ever in-person conference in Amsterdam this October. From the future of search to disruptive marketing strategies, content optimisation to the evolving role of authenticity in branding, this episode unpacks actionable strategies and trends for 2025. Tune in today! -- Show notes: https://targetinternet.com/resources/semrush-conference-digital-marketing-trends-for-2025 Have any feedback on the show? Send us your feedback , tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.…
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The Digital Marketing Podcast
1 Digital Marketing Trends and Insights for 2025, with Jay Schwedelson 30:57
30:57 Redare mai Târziu Redare mai Târziu Liste Like Plăcut30:57
Redare mai Târziu Redare mai Târziu Liste Like PlăcutIn this episode of the Digital Marketing Podcast, Daniel is joined by Jay Schwedelson, host of US #1 Marketing Podcast and Founder of Outcome Media and Guru Media Hub. In the episode, Jay shares with us why being real and showcasing your personality is more critical now than ever, how your email database is your most valuable marketing asset, and why casual 'Lo-Fi' content resonates more with audiences. This is not one to miss! If you're looking for practical insights on the top trends and strategies to elevate your marketing game in 2025, tune in today. Show notes: https://targetinternet.com/resources/digital-marketing-trends-and-insights-for-2025 Have any feedback on the show? Send us your feedback , tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.…
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The Digital Marketing Podcast
1 SEO, GEO and AEO: What You Need To Know 20:25
20:25 Redare mai Târziu Redare mai Târziu Liste Like Plăcut20:25
Redare mai Târziu Redare mai Târziu Liste Like PlăcutIf you've recently listened to our podcast about new acronym GEO, you might want to sit down for this one. In this episode of the Digital Marketing Podcast, we answer a listener's question about the connection between SEO, GEO and AEO (Answer Engine Optimisation). With search behaviour constantly changing, it's important that marketers rethink their approach to their content visibility online. If you want to know the core principles of the three optimization methods and whether conversational/answer search should impact your strategy, tune in today. Show notes: https://targetinternet.com/resources/seo-geo-and-aeo-what-you-need-to-know Have any feedback on the show? Send us your feedback , tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.…
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The Digital Marketing Podcast
What is digital PR and does it matter? In this episode of the Digital Marketing Podcast, Daniel sits down with Jane Hunt, CEO and Co-Founder of JBH, a digital PR and SEO agency based in Manchester. Jane shares with Daniel invaluable insights into the digital PR landscape and how its reshaping SEO and brand building for both B2B and B2C clients, and the techniques that power brand visbility. If you're looking for a strategy to build quality backlinks, measure campaign impact and blend SEO with traditional PR to achieve results, tune in today! -- Show notes: https://targetinternet.com/resources/what-is-digital-pr Have any feedback on the show? Send us your feedback , tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.…
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The Digital Marketing Podcast
1 GEO and How to Rank in SearchGPT 17:28
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Redare mai Târziu Redare mai Târziu Liste Like PlăcutDoes the world of digital marketing need any more three letter acronyms? Apparently so... In this episode of the Digital Marketing Podcast, Daniel and Ciaran talk about the emerging concept of GEO, Generative Engine Optimisation and what it means for the future of digital marketing. As search engines evolve into generative AI-driven models like ChatGPT, Search Generative Experience (SGE) and more, marketeres now face new challenges in optimising content for visibility. Daniel introduces the concept of GEO and highlights some actionable strategies you can use to improve visbility in these AI-powered search environments. Tune in today! -- Show notes: https://targetinternet.com/resources/geo-and-how-to-rank-in-searchgpt Have any feedback on the show? Send us your feedback , tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.…
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The Digital Marketing Podcast
Is content marketing still relevant in 2024? In this podcast episode, inspired by one of our listeners and insights from marketing guru Rand Fishkin, we dive into how the content marketing landscape has evolved, the challenges of achieving visibility, and why the concept of 10X content is no longer a guaranteed path to success. We also discuss the impact of zero-click behaviour, social media algorithms, digital PR and and give our practical tips for creating content that still stands out. Listen in today! -- Show notes: https://targetinternet.com/resources/is-content-marketing-dead Have any feedback on the show? Send us your feedback , tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.…
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The Digital Marketing Podcast
1 Reviving Fanta: How They Used Halloween to Engage Gen Z, with Ibrahim Khan 20:16
20:16 Redare mai Târziu Redare mai Târziu Liste Like Plăcut20:16
Redare mai Târziu Redare mai Târziu Liste Like PlăcutHow do you revive a brand's iconicity? What's the best way to generate engagement amongst Gen Z? Do movie partnerships help drive sales? In this episode of the Digital Marketing Podcast, Daniel is joined by Ibrahim Khan, Global Vice President of Marketing at the Coca-Cola Company. Ibraham talks to us about his strategies behind Fanta's resurgence, how they are leveraging global marketing tactics to reconnect with Gen Z, and their collaboration with the new film Beetlejuice Beetlejuice. The episode also covers the challenges of engaging younger audiences, the role of social media platforms like TikTok, and Fanta's aim to make Halloween as synonymous with its brand as Christmas is with Coke. This is a great podcast episode packed with takeaways for brands - tune in today! -- Show notes: https://targetinternet.com/resources/reviving-fanta-how-they-used-halloween-to-engage-gen-z Have any feedback on the show? Send us your feedback , tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.…
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The Digital Marketing Podcast
1 Inbound 2024 Recap and Latest Digital Marketing Trends (Part. 2) 25:56
25:56 Redare mai Târziu Redare mai Târziu Liste Like Plăcut25:56
Redare mai Târziu Redare mai Târziu Liste Like PlăcutWe are back with part two of our Digital Marketing Trends episode to celebrate out 400th episode realease! In this continuation episode, we discuss the rise of AI in search engines, the challenges and opportunities it presents for marketers and the importance of brand personality in an increasingly automated world. We also dive into the shift towards first-party data and email marketing as vital success factors, and using LinkedIn's new Business Manager features to help optimise your B2B marketing efforts. -- Show notes: https://targetinternet.com/resources/inbound-recap-and-latest-digital-marketing-trends-part-two Have any feedback on the show? Send us your feedback , tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.…
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The Digital Marketing Podcast
1 Our 400th Episode: Inbound Recap and Latest Trends (Part. 1) 33:08
33:08 Redare mai Târziu Redare mai Târziu Liste Like Plăcut33:08
Redare mai Târziu Redare mai Târziu Liste Like PlăcutWe have officially released 400 episodes of the Digital Marketing Podcast! To celebrate, we're bringing you a two-part episode on an Inbound Conference Recap and the latest trends in Digital Marketing. Join us as we unpack the latest trends for you, including the ongoing challenges of social media engagement, and the increasing role of AI in content creation. We also take a look at how you can leverage email marketing in a forever-changing marketing environment and how first-party data is becoming crucial for future-proofing your marketing efforts. Part 2 coming soon! -- Show notes: https://targetinternet.com/resources/our-400-episode-inbound-recap-and-latest-trends-part-one Have any feedback on the show? Send us your feedback , tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.…
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