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Bridging Design and Marketing for Business Success With Makenzie Jamias
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Unleashing Creativity in Marketing with Makenzie Jamias
In this informative podcast, host Eli Adams talks to an experienced design director at Amazon e-commerce agency Evolved Commerce. Makenzie talks about her journey from a turbulent childhood shaped by a lack of creativity in her family to today’s leading design and marketing agency for e-commerce companies.
Key Insights from Makenzie Jamias
- The Convergence of Design and Marketing:*Makenzie talks about how effective design isn’t just about looking good on the face of it, but also about making strategic design choices that prioritize the customer, making sure the design is not only visually appealing but also effective in marketing.
- Customer-Centric Design Philosophy: She stresses the importance of “customer journey design”, meaning that each piece of content should be designed to solve a customer’s pain points and support a purchase decision.
Professional Journey:
- Makenzie discusses her early love of design during high school, and how a chance meeting with a graphic designer paved the way for her career. She also talks about her academic transition from graphic design to design management after some initial struggles in college, which she credits with broadening her skillset and preparing her for the multi-faceted opportunities of her career.
- As she moves into her new role with Evolved Commerce Makenzie shares what it’s like to be a design director at a marketing-centric agency and how she and her team optimize Amazon listings for improved consumer engagement and conversions.
Personal Insights and Growth:
- Makenzie talks about the struggles of moving around a lot as a kid and how those struggles shaped her resilience and creativity.
- Makenzie’s work at her agency isn’t the only thing she’s passionate about. She’s also an instructor for Utah Valley University’s content marketing program, teaching future marketers the ropes.
Episode Highlights:
- Understanding the Integration of Design in Marketing: How Design Influences Consumer Behaviors and Decision-Making
- Career Challenges and Overcoming Adversity: Makenzie talks about her challenges and triumphs along the way, sharing experiences that many professionals can relate to.
Whether you’re a designer just starting out, or a marketer who’s looking to learn more about design, or you’re just curious about the ever-changing e-commerce landscape, this episode will provide you with valuable insights and inspiring stories as
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