Starting and Scaling a Roofing and Siding Business - Juk Slivka - Plum Pro Exteriors

The Digital Toolbox Podcast

In this episode, Enmanuel Tejada interviews Juk Slivka, the owner of Plum Pro Exteriors, a roofing and siding company in Massachusetts. Juk shares his journey of immigrating from Ukraine to the United States and starting his own business. He talks about the challenges he faced, including dealing with a scam company for his green card, borrowing money to start his business, and working hard to pay off his debts. Juk also discusses the growth of his company and his focus on providing exterior services like roofing, siding, windows, and decks. He emphasizes the importance of taking calculated risks and learning from others who are more successful. Plumper Exteriors uses various marketing platforms to attract clients, with word of mouth being the most effective. They have expanded their services to different states, including Maine, Massachusetts, Rhode Island, and New Hampshire. They are also considering investing in real estate in Florida. Plumper Exteriors has a unique mobile showroom in a trailer, allowing clients to see and feel the materials. They also celebrate project completion with clients by opening a bottle of champagne. Yuke emphasizes the importance of being open to suggestions and learning from mistakes.

Takeaways

• Taking calculated risks and being willing to work hard are essential for starting a successful business.
• Having a strong work ethic and a willingness to learn from others can lead to growth and success.
• Building trust and relationships with customers is crucial for business expansion.
• Setting boundaries and focusing on specific services can help maintain quality and avoid spreading resources too thin. Word of mouth is the most effective way for Plumper Exteriors to attract clients.
• Plumper Exteriors has expanded their services to different states, including Maine, Massachusetts, Rhode Island, and New Hampshire.
• They are considering investing in real estate in Florida.
• Plumper Exteriors has a unique mobile showroom in a trailer, allowing clients to see and feel the materials.
• They celebrate project completion with clients by opening a bottle of champagne.
• Yuk emphasizes the importance of being open to suggestions and learning from mistakes.
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Sound Bites

• "If you want it, do it and do it now."
• "You cannot be too big to not help people."
• "When you have debt, you have to wake up and work."
• "Most of the clients come in word of mouth."
• "We're getting probably like 15 percent of leads from Instagram now."
• "We have a mobile showroom in a trailer."

Keywords

roofing, siding, immigrant entrepreneur, starting a business, calculated risks, Plumper Exteriors, marketing, expansion, real estate, mobile showroom, champagne celebration, being open to suggestions, learning from mistakes