The Discipline of Focus: Maximizing What's Already Working

The Easy Button Investor Podcast

#Trading #Entrepreneur #Business #Kevin Leahy #Cole Ruud-Johnson #Real Estate #Real Estate Investing #Sales #Marketing #Marketing For Real Estate #Multifamily #Industries #Cold #Center

33:58

In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

acum un an 14:06

MP3•Pagina episodului

In this episode, we explore the power of focus and why doubling down on what’s already working can be the key to sustainable business growth.

Discover the practical framework of compound, augment, and leverage to scale effectively without chasing distractions or falling into the trap of constant reinvention. Whether you're navigating the challenges of growth or feeling the pull of "shiny new ideas," this episode will help you stay on track and maximize your potential.

Join the Off Market Method Community:
https://www.myeasybuttoninvestor.com/off-market-method

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

169 episoade

The Discipline of Focus: Maximizing What's Already Working

The Easy Button Investor Podcast

published acum un an

Distribuie

MP3•Pagina episodului

In this episode, we explore the power of focus and why doubling down on what’s already working can be the key to sustainable business growth.

Join the Off Market Method Community:
https://www.myeasybuttoninvestor.com/off-market-method

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

169 episoade

#Trading #Entrepreneur #Business #Kevin Leahy #Cole Ruud-Johnson #Real Estate #Real Estate Investing #Sales #Marketing #Marketing For Real Estate #Multifamily #Industries #Cold #Center

كل الحلقات

1
Simplifying Off-Market Lead Generation 23:37

acum 5 zile23:37

23:37

In this episode, we’re cutting through the noise to help you master off-market lead generation in real estate investing. Whether you’re just getting started or trying to scale, understanding marketing channels is critical. We dive deep into the differences between inbound and outbound marketing, the pros and cons of each, and how they fit into your ideal business model. Key takeaways from this episode: ✅ Why there’s no one-size-fits-all marketing channel. ✅ How to choose between inbound (like PPC and mailers) and outbound (like cold calling and texting). ✅ The importance of aligning your marketing with the business—and lifestyle—you actually want. ✅ Why consistency and patience are essential for success in any channel. ✅ How to avoid the common trap of adding unnecessary complexity. Join the Off Market Method Community: https://www.myeasybuttoninvestor.com/off-market-method Connect with Cole Ruud-Johnson Instagram: https://www.instagram.com/coleruudjohnson Twitter: https://twitter.com/coleruudjohnson…

1
Losers Invest Nationwide 27:24

acum 12 zile27:24

27:24

In this episode, we dive into the hotly debated topic of nationwide investing in real estate. Should you expand beyond your local market, or is staying focused the smarter move? We break down why investing in multiple states often leads to confusion, inefficiency, and lost profits. We'll share our personal experiences, hard-learned lessons, and why brand equity, deep market knowledge, and strong local relationships are the keys to building a sustainable, high-profit real estate business. Whether you're just starting out or considering expansion, this episode is a must-listen! Join the Off Market Method Community: https://www.myeasybuttoninvestor.com/off-market-method Connect with Cole Ruud-Johnson Instagram: https://www.instagram.com/coleruudjohnson Twitter: https://twitter.com/coleruudjohnson…

1
Post More Online or Lose to Your Competition 14:29

acum 19 zile14:29

14:29

In this episode, we talk about why building a personal and business brand is essential for real estate success in 2025. I'll break down how posting content online can remove friction in key areas like hiring, raising capital, finding deals, and forming partnerships. I'll take you back to when I had just 200 followers and how a strategic partnership helped me build a recognized brand in the real estate space. We'll also talk about overcoming imposter syndrome, the importance of consistency, and how to create content that connects with your audience. Whether you're just starting or have been in the industry for years, these insights will help you stand out in a crowded market. Learn how to go from feeling awkward on camera to becoming a trusted voice in your industry. Join the Off Market Method Community: https://www.myeasybuttoninvestor.com/off-market-method Connect with Cole Ruud-Johnson Instagram: https://www.instagram.com/coleruudjohnson Twitter: https://twitter.com/coleruudjohnson…

1
No One Cares How Many Deals You Do 25:59

acum 26 zile25:59

25:59

In this episode, we discuss a common trap in real estate investing—chasing deal volume instead of focusing on real profit and a sustainable business. We'll share personal stories of scaling too fast, burning out, and ultimately learning the hard way that more deals don’t always mean more money (or happiness). From big offices to high-stress operations, we unpack the costly mistakes we've made—and how we've rebuilt our businesses with a smarter, more sustainable approach. Join the Off Market Method Community: https://www.myeasybuttoninvestor.com/off-market-method Connect with Cole Ruud-Johnson Instagram: https://www.instagram.com/coleruudjohnson Twitter: https://twitter.com/coleruudjohnson…

1
What the F**k is Wrong With Real Estate Educators 28:21

acum 5 weeks28:21

28:21

In this episode, we pull back the curtain on the real estate education industry. Why do so many so-called "gurus" rise and fall so quickly? How do they build massive followings without real business experience? And most importantly—how can you avoid falling for their hype? We break down the patterns we’ve seen over the years, from influencer marketers with no real deals under their belt to those who pivot from real estate to crypto, e-commerce, and beyond as soon as the market shifts. Plus, we discuss what it actually takes to build a real long-term investing business and how Easy Button Investor is doing things differently. Join the Off Market Method Community: https://www.myeasybuttoninvestor.com/off-market-method Connect with Cole Ruud-Johnson Instagram: https://www.instagram.com/coleruudjohnson Twitter: https://twitter.com/coleruudjohnson…

1
The 3 Biggest Challenges of Growing a Business (And How to Solve Them) 14:21

acum 5 weeks14:21

14:21

Growing a business isn’t easy—especially when you hit roadblocks that slow you down. In this episode, we break down the three biggest challenges entrepreneurs face when trying to scale: finding enough customers, building the right team, and managing systems effectively. We’ll share practical strategies to overcome these obstacles, avoid common mistakes, and keep your business growing without losing momentum. Whether you’re just starting out or looking to take things to the next level, this episode is packed with insights to help you scale smarter and faster. Tune in and let’s get to work! 🚀 Join the Off Market Method Community: https://www.myeasybuttoninvestor.com/off-market-method Connect with Cole Ruud-Johnson Instagram: https://www.instagram.com/coleruudjohnson Twitter: https://twitter.com/coleruudjohnson…

1
The Discipline of Focus: Maximizing What's Already Working 14:06

acum 6 weeks14:06

14:06

In this episode, we explore the power of focus and why doubling down on what’s already working can be the key to sustainable business growth. Discover the practical framework of compound, augment, and leverage to scale effectively without chasing distractions or falling into the trap of constant reinvention. Whether you're navigating the challenges of growth or feeling the pull of "shiny new ideas," this episode will help you stay on track and maximize your potential. Join the Off Market Method Community: https://www.myeasybuttoninvestor.com/off-market-method Connect with Cole Ruud-Johnson Instagram: https://www.instagram.com/coleruudjohnson Twitter: https://twitter.com/coleruudjohnson…

1
What 'Distress' Really Means in Real Estate 26:56

acum 7 weeks26:56

26:56

In this episode, we break down what "distress" really means in real estate. We’ll clear up common misunderstandings, talk about what makes a seller or property truly distressed, and share tips on how to spot the best opportunities. Whether you’re a seasoned investor or new to the game, this episode will give you practical advice on dealing with distressed properties and making smart investment decisions. Tune in to learn how to turn challenges into opportunities! Join the Off Market Method Community: https://www.myeasybuttoninvestor.com/off-market-method Connect with Cole Ruud-Johnson Instagram: https://www.instagram.com/coleruudjohnson Twitter: https://twitter.com/coleruudjohnson…

1
Mastering Local Real Estate: The Art of Effective Underwriting 12:32

acum 7 weeks12:32

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In this episode, we dive into the crucial role of underwriting in real estate success. Learn how mastering local market nuances can give you a competitive edge, as we explore key strategies, golden rules, and the importance of focusing on a core market. Whether you're a seasoned investor or new to the field, this discussion offers valuable insights to sharpen your underwriting skills and boost your deal-making prowess. Join the Off Market Method Community: https://www.myeasybuttoninvestor.com/off-market-method Connect with Cole Ruud-Johnson Instagram: https://www.instagram.com/coleruudjohnson Twitter: https://twitter.com/coleruudjohnson…

1
The Death of Real Estate Gurus (Raw Uncut) 15:59

acum 8 weeks15:59

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Tired of being sold the same old real estate courses and get-rich-quick promises? This video pulls back the curtain on the truth about real estate 'gurus' and what it really takes to succeed. No fluff, no scripts—just real talk about building a profitable, sustainable business. Whether you’re just starting or feeling stuck, this is your guide to avoiding the hype and focusing on what works. Join the Off Market Method Community: https://www.myeasybuttoninvestor.com/off-market-method Connect with Cole Ruud-Johnson Instagram: https://www.instagram.com/coleruudjohnson Twitter: https://twitter.com/coleruudjohnson…

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Simple Steps to Improve Your Real Estate Funnel 13:01

acum 8 weeks13:01

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In this episode, we’re breaking down how to level up your real estate sales funnel for 2025. We’ll talk about smarter ways to handle leads, boost your middle and post-funnel game, and build real value for your clients. Whether you're new or experienced, these simple tips can help you close more deals and grow your business. Join the Off Market Method Community: https://www.myeasybuttoninvestor.com/off-market-method Connect with Cole Ruud-Johnson Instagram: https://www.instagram.com/coleruudjohnson Twitter: https://twitter.com/coleruudjohnson…

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Going From An Amateur to Professional Investor 31:30

acum 9 weeks31:30

31:30

In this episode of The Easy Button Investor Podcast, Tucker and I dive into what really sets apart amateur investors from the pros. We share some personal stories, lessons we've learned along the way, and practical tips to help you take your real estate game to the next level. Tucker talks about his journey, from mastering lead generation to focusing on smarter, less stressful deals. Whether you're just getting started or looking to fine-tune your skills, we’ve got plenty of insights to help you become a pro in the real estate world. Tune in and let’s grow together! Join the Off Market Method Community: https://www.myeasybuttoninvestor.com/off-market-method Connect with Cole Ruud-Johnson Instagram: https://www.instagram.com/coleruudjohnson Twitter: https://twitter.com/coleruudjohnson…

1
Turning Data into Deals: Mastering 2025 Goals 15:43

acum 9 weeks15:43

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In this episode, we’re diving into how to use data to take your real estate business to the next level. We’ll cover the key numbers to focus on—like profit margins, lead conversions, and deal sizes—and how to turn those into a solid plan for 2025. You’ll learn how to set clear goals, scale your operations, and break everything down into manageable steps. Whether you’re flipping, wholesaling, or developing, this episode is packed with practical tips to help you grow smarter and faster. Let’s build your dream business for 2025! Join the Off Market Method Community: https://www.myeasybuttoninvestor.com/off-market-method Connect with Cole Ruud-Johnson Instagram: https://www.instagram.com/coleruudjohnson Twitter: https://twitter.com/coleruudjohnson…

1
Set Your 2025 Vision: Build the Business You Truly Want 11:26

acum 10 weeks11:26

11:26

As we head into 2025, it's time to redefine success in your real estate business. In this episode, we discuss why scaling for profit—not just revenue—should be your focus. Learn how to design a business you love, avoid the traps of vanity metrics, and build a sustainable path to financial freedom. Whether you're an entrepreneur just starting out or a seasoned investor, this is your roadmap to creating a dream business centered on what truly matters: profit and purpose. Join the Off Market Method Community: https://www.myeasybuttoninvestor.com/off-market-method Connect with Cole Ruud-Johnson Instagram: https://www.instagram.com/coleruudjohnson Twitter: https://twitter.com/coleruudjohnson…

1
EXPOSED: 5 Real Estate Investing Myths That Keep You Poor! 11:23

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