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Episode 50: 3 Emails to Maximize Your Black Friday Campaign
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In this milestone 50th episode of the Email Sound Booth podcast, the host celebrates reaching 50 episodes and shares crucial strategies for an effective Black Friday email campaign. The episode focuses on three must-send emails: a video walkthrough email to engage and inform customers using visual content, a pattern interrupt email to grab attention with a unique and unexpected approach, and a clicked-but-didn't-buy downsell email to maximize sales by offering a secondary, lower-cost product to those who showed interest but didn't purchase. The host emphasizes the importance of providing solutions rather than just sales pitches and encourages listeners to implement these tactics in their own campaigns.
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