))
Episode 62: Deciding on an Email Service Provider
Manage episode 454787745 series 3601278
Content provided by Liz Wilcox. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Liz Wilcox or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In Episode 62 of the Email Soundbooth podcast, host Liz Wilcox discusses the essential factors to consider when choosing an email service provider (ESP). With over 600 new members joining her email marketing membership recently, many have been seeking advice on ESP selection. Liz guides listeners through defining email marketing goals and needs, such as increasing engagement, building brand awareness, or boosting sales. She emphasizes the importance of features like list management, segmentation, automation, and analytics. The episode also compares and contrasts eight popular ESP options, including Kit, ActiveCampaign, Flowdesk, MailChimp, Constant Contact, MailerLite, Clavio, and Aweber. Liz advises setting a reasonable budget and not getting distracted by unnecessary bells and whistles. She recommends spending only 20 minutes researching ESPs to avoid overcomplicating the process.
Email Marketing Tools for Beginners blog post
Check out Liz's Email Marketing Membership here
Join the Email Sound Booth Facebook group here
Check out Liz's free welcome sequence here
110 episoade
Distribuie
