Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Silo Busting 47: Pierre Kremer and Chris Hosmer on Customer Loyalty
Manage episode 344768312 series 3215634
Content provided by The EPAM Continuum Podcast Network and EPAM Continuum. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The EPAM Continuum Podcast Network and EPAM Continuum or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Loyalty: It ain’t what it used to be. The customers of 2022 are much (much, much) more demanding than customers used to be. Not only that, when their high expectations aren’t met, they’ll let the world know all about it, which can quickly degrade a brand. Which is why Pierre Kremer, Senior Director, Retail & CPG, Digital Engagement Practice EMEA at EPAM, and Chris Hosmer, our Managing Principal, Experience Consulting, are here—to parse what customer loyalty means *right now.* Kremer says that customers don’t just want to accumulate points—though there is still interest here—but that they say: “I wanna be part of something. I wanna be part of your brand. I wanna join the community.” But the nature community itself has changed in our digital age. Hosmer notes that Starbucks' just-launched Odyssey Program is “an extension of their Starbucks Rewards” as well as “the first notable example of Web3 and NFT being integrated with the loyalty program of this size and scale.” The guys make all kinds of good points: about measuring—*really* measuring—emotional loyalty, the duality of loyalty (experience-based vs score-keeping), airline miles, the peculiar loyalties of cult brands, and more. And, as a bonus, they’ve included a tantalizing thought experiment into their dialogue. Got your own favorite loyalty program? Join Kremer and Hosmer and ask yourself: *How would that brand do if you removed the loyalty program?* Tune in to discover their answers on the latest episode of Silo Busting. It’s a conversation that remains loyal to our usual high standards. Listen! Host: Kenji Ross Engineer: Kyp Pilalas Producer: Ken Gordon
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166 episoade
Manage episode 344768312 series 3215634
Content provided by The EPAM Continuum Podcast Network and EPAM Continuum. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The EPAM Continuum Podcast Network and EPAM Continuum or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Loyalty: It ain’t what it used to be. The customers of 2022 are much (much, much) more demanding than customers used to be. Not only that, when their high expectations aren’t met, they’ll let the world know all about it, which can quickly degrade a brand. Which is why Pierre Kremer, Senior Director, Retail & CPG, Digital Engagement Practice EMEA at EPAM, and Chris Hosmer, our Managing Principal, Experience Consulting, are here—to parse what customer loyalty means *right now.* Kremer says that customers don’t just want to accumulate points—though there is still interest here—but that they say: “I wanna be part of something. I wanna be part of your brand. I wanna join the community.” But the nature community itself has changed in our digital age. Hosmer notes that Starbucks' just-launched Odyssey Program is “an extension of their Starbucks Rewards” as well as “the first notable example of Web3 and NFT being integrated with the loyalty program of this size and scale.” The guys make all kinds of good points: about measuring—*really* measuring—emotional loyalty, the duality of loyalty (experience-based vs score-keeping), airline miles, the peculiar loyalties of cult brands, and more. And, as a bonus, they’ve included a tantalizing thought experiment into their dialogue. Got your own favorite loyalty program? Join Kremer and Hosmer and ask yourself: *How would that brand do if you removed the loyalty program?* Tune in to discover their answers on the latest episode of Silo Busting. It’s a conversation that remains loyal to our usual high standards. Listen! Host: Kenji Ross Engineer: Kyp Pilalas Producer: Ken Gordon
…
continue reading
166 episoade
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