Sofie Allert, Co-founder and CEO of Swedish Algae Factory on Picking the Right First Application for a New Technology

The European Startup Show

• [2:05] From where does your fascination for business and entrepreneurship stem from?
• [3:21] When you met Angela (co-founder), what fascinated you about her work and what made you think that this had commercial opportunities?
• [7:42] How did you determine which application to develop first?
• [10:42] If you had to redo the phase of trying to find your first application, how would you do it differently? And how would you go about looking for a market for your product?
• [11:45] Once you identified the skincare industry, what did you do next to deliver what was needed for that industry?
• [13:29] How did you balance your personal and business life?
• [19:23] Could you tell us about your hiring philosophy? What are some of the things that you have done well and what are some things that you would do differently?
• [22:14] What did you do to find the right investors in your early stages?
• [26:12] What stage are you in right now and what challenges are you working through?
• [27:10] - Where did you determine where to build your facility?
• [29:54] What is next for the Swedish Algae Factory?

Links

Swedish Algae Factory