How Peter Andrews Helped Craft Faithonomics' Customer Strategy

The Faithonomics Podcast

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Meet Peter Andrews - a faith-inspired author and entrepreneur seeking to elevate the stories of his homeland in Southern Appalachia through a brick and mortar bookstore in Sevierville, Tennessee as well as through his new podcast titled “Let Me Tell You A Story: Narratives From My Homeland .”
Peter has been instrumental in helping Faithonomics reach its target audience. Overall, he is great, but there is one small catch. He isn't a real person.
In this special Spotlight Episode, Rayce shares why investing the time to craft customer personas (like Peter Andrews) is an important step in the startup process. From how these personas can help guide your marketing strategy to the first step you need to take when beginning to craft your own, this episode is short, digestible, yet full of practical wisdom.
>> Download Our Free Customer Persona Template Here <<

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