Dr Hops: The Best Of Kombucha & Seltzer

The Firebelly Social Show

Joshua Rood is the Co-founder and CEO of Dr Hops, a globally recognized brand specializing in producing delightful and health-conscious alcoholic beverages. As an astute leader, creator, and builder, he has extensive experience in many domains, including videography, communication, group facilitation and training, event planning and supervision, coaching, customer relationships, and sales.

Joshua previously held several senior roles at reputable organizations such as Lululemon Athletica, Landmark Education, HD Buttercup, and World Evolution Yoga and Liberty Advance. With his broad experience, he has honed his abilities to navigate complex business environments and drive growth and innovation.

In this episode…

As people become more health-conscious, they are starting to pay more attention to what they consume, including when it comes to alcoholic beverages. Gone are the days of mindlessly consuming beer or liquor without considering the impact it might have on our health.

Joshua Rood, the lead brand champion for a popular celebratory beverage brand, recently observed a shift in the alcoholic beverage industry toward creating health-conscious drinks. Consumers are increasingly seeking out alcoholic drinks that not only taste great but also offer some health benefits. This trend has led to the development of innovative beverages such as kombucha-infused beers and probiotic-rich cocktails. Joshua documents his journey of building a brand that caters to this growing demand for healthier alcoholic beverages.

On this episode of the Firebelly Social Show, Duncan Alney talks with Joshua Rood, Co-founder and CEO of Dr Hops, to discuss the trend toward creating health-conscious alcoholic beverages. Joshua recounts how Dr Hops came to be, details their journey of developing health-conscious drinks, and explains the challenges they faced building an alcoholic beverage brand with a focus on wellness.