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Have advertisers forgotten how to build brands?

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Manage episode 441800193 series 2581955
Content provided by The Spinoff. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Spinoff or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

James Hurman is a globally recognised expert in advertising effectiveness – and believes many businesses have become transfixed by generating present day sales through social and search, at the expense of those in the future, generated by brand building on other surfaces. Together they examine what New Zealand's large advertisers and media agencies are doing with their advertising spend.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

234 episoade

Artwork
iconDistribuie
 
Manage episode 441800193 series 2581955
Content provided by The Spinoff. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Spinoff or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

James Hurman is a globally recognised expert in advertising effectiveness – and believes many businesses have become transfixed by generating present day sales through social and search, at the expense of those in the future, generated by brand building on other surfaces. Together they examine what New Zealand's large advertisers and media agencies are doing with their advertising spend.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

234 episoade

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