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#7 Audio Branding 101 with Karsten Kjems from Sonic Minds
Manage episode 285240008 series 2773834
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How does your brand sound? Karsten Kjems from audio identity specialists, Sonic Minds, talks about how brand audio translates meaning, why the world's biggest companies all have audio logos, and why another string to your bow of sensory branding really makes sense today.
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