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E39 - Understanding Consumer Psychology (Dr. Keisha Cutright & Dr. Jordan Etkin)
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Dr. Keisha Cutright and Dr. Jordan Etkin teach core marketing to all Fuqua Daytime MBA students. Outside the classroom, they conduct innovative research in consumer behavior, exploring topics like goal setting, motivation, personal control, self-care, and spirituality. In this episode, Keisha and Jordan share how they ended up in this field, what they've learned through their research, and what they're seeing in modern marketing trends (AI, influencers, social responsibility, multicultural marketing).
This question features question submitted by Anandi Rahman (MBA, '24), Eric Lan (MBA, '25), Kanchan Nebhwani (MBA, '24), and Kendra Brown (MBA, '24).
Note: This is a student-run production. The opinions expressed in this podcast are the speakers' own and do not reflect the official view of Duke University, the Fuqua School of Business, or any organizations mentioned.
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