))
USTA Chief Brand Officer Amy Choyne on How to Serve a World Class Next Gen Fan Experience
Manage episode 347673872 series 3234195
Content provided by LiveLike. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by LiveLike or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Today on The Future of Fandom, we serve up an open conversation about tennis. On this episode we explore how the US Tennis Association, or USTA, is crafting brand love (get it?) for next-gen fans in partnership with their Chief Brand Officer Amy Choyne.
Amy's been a lifelong tennis fan. She's attended the US Open ever since she was four. And in 2016, after various tenures stewarding brands across fashion and retail, she got the chance to serve at the helm of the sport she's loved ever since she could hold a racket. A little over six years later, Amy reflects on that time with me today and speaks about how fan engagement has evolved in that time and what she's excited about moving forward.
We also touch on topics like the growing intersection between elite athletes and social voices, the difference between sports fans and fans of other industries, and just a little bit about pickleball.
Let's predict the future with the USTA and Amy Choyne.
Check out The Future of Fandom, a podcast by LiveLike, wherever you get your podcasts. We hope that you become a fan!
Join the podcast! https://livelike.com/podcast/
Learn more about LiveLike: https://livelike.com/
Follow on LinkedIn: https://www.linkedin.com/company/livelike/
Follow on Twitter: https://twitter.com/LiveLikeInc
Hosted by Adam Conner.
The Future of Fandom is powered by Authentic Avenue.
25 episoade
Distribuie
