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How the Daily Mail become a hit on Tiktok

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Manage episode 379544828 series 3406922
Content provided by Chris Stone and New Statesman Media Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Stone and New Statesman Media Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

The Daily Mail has an average reader age of 56 but has managed to become an unlikely hit on youth social media platform Tiktok.

The newsbrand is currently celebrating becoming the biggest publisher of news on Tiktok, ahead of broadcasters Sky News, ABC News and NBC News.

Mail Online head of social video Phil Harvey, who joined the publisher in March, told Press Gazette how and why their Tiktok performance has transformed this year and why it is worth the investment.

He also revealed which British politician and their dog has become an unlikely Tiktok star for the Daily Mail.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

80 episoade

Artwork
iconDistribuie
 
Manage episode 379544828 series 3406922
Content provided by Chris Stone and New Statesman Media Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Stone and New Statesman Media Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

The Daily Mail has an average reader age of 56 but has managed to become an unlikely hit on youth social media platform Tiktok.

The newsbrand is currently celebrating becoming the biggest publisher of news on Tiktok, ahead of broadcasters Sky News, ABC News and NBC News.

Mail Online head of social video Phil Harvey, who joined the publisher in March, told Press Gazette how and why their Tiktok performance has transformed this year and why it is worth the investment.

He also revealed which British politician and their dog has become an unlikely Tiktok star for the Daily Mail.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

80 episoade

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