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Budget like a Boss: A Smart CMO’s Guide to Budgeting for a Scale Journey
Manage episode 319391854 series 3295205
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Kristin Hambelton, CMO scaleup queen now running marketing for MineralTree, takes us on a deep dive of budgeting for marketing during a scale journey. You’ll learn:
- How do you communicate to a CEO and CFO that you are investing efficiently… without overspending
- When do you give budget back versus ask for more
- How to remind your peers of what marketing will and won’t do: “You won't get to scale saying yes to everything!”
- How your budget should change through expansions and acquisitions
From a hiring standpoint, we discuss:
- The wisdom of Swiss Army knife hiring - when 1 marketer manages multiple functions
- How to do ‘lookalike’ training with your recruiter
- The one person on a marketing team who should NOT be remote
- The best question a CMO candidate could ask the recruiter: How do I rank on the scorecard for the job?
- How to experiment with hiring, not just with programs, and the wisdom of having some experimental people on the team whose backgrounds may initially make you squint
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Key Links
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Hiring great marketing leaders is not easy. The Get is a podcast designed to inspire smart decisions around recruiting and leadership in B2B SaaS marketing.
We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS.
This season’s theme is Solving for the Scale Journey.
The Get’s host is Erica Seidel, who runs The Connective Good, an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS.
If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com. You can also follow Erica on LinkedIn, or sign up for her newsletter at TheConnectiveGood.com.
The Get is produced by Evo Terra and Simpler Media Productions.
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
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