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The Art of Storytelling in B2B, with CMO @ IBM India and South Asia - Tuhina Pandey

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Content provided by Aadil Bandukwala & Kaushik Satish, Aadil Bandukwala, and Kaushik Satish. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aadil Bandukwala & Kaushik Satish, Aadil Bandukwala, and Kaushik Satish or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Storytelling in B2B is a game-changer, and here's why. In this electrifying episode, Aadil sits down with the powerhouse behind IBM India & South Asia’s marketing magic, Tuhina Pandey, to unveil the art and science of B2B storytelling that truly resonates.

Together, they explore:

  • Mastering the Marketing Ladder: Insights on how to ascend with grace and soak in the success.
  • Building Brands That Matter: Strategies to create brands that don't just exist, but thrive in the hearts of people.
  • Harnessing AI with Integrity: A deep dive into the responsible use of AI in today’s marketing landscape.

Whether you're a seasoned marketing maestro or just beginning your journey, this conversation is bursting with revelations that will ignite your creativity and elevate your marketing game to new heights. Don't miss out on the wisdom, the wit, and those all-important 'aha' moments!

  continue reading

25 episoade

Artwork
iconDistribuie
 
Manage episode 437450448 series 3267540
Content provided by Aadil Bandukwala & Kaushik Satish, Aadil Bandukwala, and Kaushik Satish. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aadil Bandukwala & Kaushik Satish, Aadil Bandukwala, and Kaushik Satish or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Storytelling in B2B is a game-changer, and here's why. In this electrifying episode, Aadil sits down with the powerhouse behind IBM India & South Asia’s marketing magic, Tuhina Pandey, to unveil the art and science of B2B storytelling that truly resonates.

Together, they explore:

  • Mastering the Marketing Ladder: Insights on how to ascend with grace and soak in the success.
  • Building Brands That Matter: Strategies to create brands that don't just exist, but thrive in the hearts of people.
  • Harnessing AI with Integrity: A deep dive into the responsible use of AI in today’s marketing landscape.

Whether you're a seasoned marketing maestro or just beginning your journey, this conversation is bursting with revelations that will ignite your creativity and elevate your marketing game to new heights. Don't miss out on the wisdom, the wit, and those all-important 'aha' moments!

  continue reading

25 episoade

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