GTM 120: Avoid the AI Sales Skills Atrophy Trap with Peter Kazanjy

The GTM Podcast

Pete Kazanjy is a serial founder, and seasoned early stage Saas executive, advisor, and investor. He currently leads Atrium, makers of sales performance management software to help organizations measure and improve sales performance. Previously, he founded TalentBin, a talent search engine and recruiting CRM that was acquired by Monster Worldwide in 2014. Pete also authored Founding Sales, a startup sales handbook, and established Modern Sales, the nation’s largest community for sales operations, leadership, and enablement. Modern Sales is an invite-only community with over 30,000 members from 10,000+ sales organizations focused on peer education in sales operations and management.
Discussed in this Episode:

• The impact of zero interest rate policy on sales performance and buyer behavior
• The importance of accountability and performance management in sales
• The role of AI in sales and potential risks of over-automation
• Strategies for effective sales management in the current economic climate
• The value of "back to basics" approaches in sales, including pipeline generation

Highlights:
(5:59) Analyzing the drivers behind decreased sales performance in software companies.
(11:03) The evolution of sales management roles and responsibilities.
(17:58) The importance of accountability in sales management.
(22:32) Potential risks of AI automation in sales skills development.
(26:45) The need for rigorous performance management across all levels of sales.
(34:35) Implementing "PG Tuesday" as an effective pipeline generation strategy.
(31:55) One thing revenue leaders believe to be true that Peter thinks is bull$***.
(34:26) One thing that is working for Peter in go-to-market right now.
Guest Speaker Links (Peter Kazanjy):
LinkedIn: https://www.linkedin.com/in/kazanjy/
Host Speaker Links (Scott Barker):
LinkedIn: https://www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/

Sponsors:

• Brought to you by Attention. Attention’s AI-powered call recording platform ensures that your deals are executed flawlessly. It records your calls, generates next-step summaries, action items, and even creates scorecards for every single call, so your reps can continuously improve. But that’s just the beginning. Attention’s generalized insights allow you to ask any question across all of your conversations - think of it like ChatGPT for your sales calls. Attention also lets you build automated workflows tailored to your needs. For example, if a customer mentions they’re at risk of churning during a call, Attention can automatically loop in a sales director and solutions engineer to ensure that customer receives the full white-glove treatment, reducing churn and keeping your business thriving. Attention is helping companies onboard reps faster, increase the productivity of their existing teams, and giving revenue leaders unparalleled visibility into their pipelines—all while automating those tedious manual tasks.

The GTM Podcast
The GTM Podcast is a weekly podcast hosted by Scott Barker, GTMfund Partner, featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.
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