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Creative Solutions for Community College Marketing
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In this episode, we’re joined by Jeff Ebbing, former NCMPR president and the current Director of Marketing and Communications at Southeastern Community College. Jeff brings a wealth of experience and a passion for showcasing the unique strengths of community colleges. He shares how authentic connections with students can transform lives and dives into marketing strategies that not only engage diverse populations but also empower non-traditional students to feel confident in their educational journey.
Jeff also tackles common misconceptions about community colleges, revealing the power of storytelling to shift perspectives. From creative solutions for tight budgets to leading with adaptability in a rapidly changing world, this conversation is packed with practical tips and inspiring ideas for anyone involved in higher education marketing.
Join us as we discuss:
[03:20] Unique Strengths of Community Colleges
[06:20] Marketing Strategies for Diverse Populations
[10:31] Building Confidence in Non-Traditional Students
[11:03] Addressing Misconceptions about Community Colleges
[18:57] Leveraging Storytelling in Marketing
[22:11] Creative Solutions for Budget Constraints
[25:30] Leadership and Adaptability in Marketing
[34:46] Final Insights and Advice
This episode is sponsored by NextGrad. North America’s largest higher-education advertising network. The NextGrad network generates millions of impressions every month in over eleven-hundred high schools in eighty-two media markets across the United States and Canada. If you’re interested in reaching high school students on their own turf, visit nextgrad.com or email info@nextgrad.com.
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To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.
The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people.
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Hosted by Ausha. See ausha.co/privacy-policy for more information.
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