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The Copywriting Strategy That May Unintentionally Cost You Coaching Program Sales
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I saw someone post copywriting strategy advice that... well, I strongly disagree with. And this person was a copywriter (and I have a feeling this episode may ruffle some copywriters' feathers!). My hot take? Doing THIS specific thing might be costing you leads and sales when you're someone who has a lot of expertise and experience as a coach.
What’s inside this episode:
- The way I'm able to get comments that I'm basically in someone's head (that you can probably do, too)
- How and when to use audience feedback or surveys
- The Henry Ford quote that demonstrates why you as the expert should be setting the tone for what you sell
- Why I (almost) never recommend putting feelings in messaging documents (overwhelm, fear, etc)
- The difference between a dynamic vs a fixed offer and why The difference between a dynamic vs a fixed offer and why you always want to present a customized “dynamic” offer on a sales call
- How creating lightbulb moments and perspective shifts are some of the most powerful things you can do for lead generation and sales
Let’s connect!
- Let’s be friends on the ‘gram @adrianegalea or @speakwithspark
- Connect with me on LinkedIn (let me know you’re podcast listener in your request!)
- Follow my biz networking company on Insta @visionariesonline
Resources to help you become The In Demand Expert
- Elevate Your Expertise: 6 month group + 1:1 hybrid coaching program to help you drive profit and enrollment in your high ticket coaching or consulting programs through speaking on trainings, podcasts, and stages
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Hi, I’m Adriane! I’m a lifelong creative entrepreneur and voice + acting coach turned business consultant with a freakishly tactical brain. I love helping experts like you create compelling, creative mechanisms to talk about your work in a way that instantly elevates your authority, clarifies the value of what you do, and shows people why they should buy from you. Let’s elevate your expertise!
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