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Influencer Activations that Drive Results w/ James Creech (Brandwatch)

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Manage episode 372967720 series 3286175
Content provided by The Influencer Marketing Factory. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Influencer Marketing Factory or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In this week's episode, join Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, as he engages in an insightful conversation with James Creech, SVP, of Strategy at Brandwatch.

Together, they explore a diverse range of topics, from influencer activations that deliver results to social commerce, creator monetization, Linkedin, and much more.

🌟 Leave a 5-star rating on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/IMgetstarted

🎙️ Want to be a guest? ⁠⁠⁠⁠⁠⁠⁠Apply here

Show Notes:

(01:02) - James' career background

(03:22) - Evolution of influencer marketing

(05:50) - Broadcast platforms

(08:39) - Pros and cons of short-form and long-form

(12:02) - Audience to community

(14:18) - Social platform fandom

(18:24) - Sponsored influencer content

(20:15) - Adoption of social commerce

(24:14) - TikTok monetization options

(26:59) - CGI influencers

(29:42) - YouTube thumbnails

(31:32) - Additional features for creators

(33:16) - Linkedin

(37:46) - Dark social

Check out these other amazing episodes:

  continue reading

91 episoade

Artwork
iconDistribuie
 
Manage episode 372967720 series 3286175
Content provided by The Influencer Marketing Factory. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Influencer Marketing Factory or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In this week's episode, join Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, as he engages in an insightful conversation with James Creech, SVP, of Strategy at Brandwatch.

Together, they explore a diverse range of topics, from influencer activations that deliver results to social commerce, creator monetization, Linkedin, and much more.

🌟 Leave a 5-star rating on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/IMgetstarted

🎙️ Want to be a guest? ⁠⁠⁠⁠⁠⁠⁠Apply here

Show Notes:

(01:02) - James' career background

(03:22) - Evolution of influencer marketing

(05:50) - Broadcast platforms

(08:39) - Pros and cons of short-form and long-form

(12:02) - Audience to community

(14:18) - Social platform fandom

(18:24) - Sponsored influencer content

(20:15) - Adoption of social commerce

(24:14) - TikTok monetization options

(26:59) - CGI influencers

(29:42) - YouTube thumbnails

(31:32) - Additional features for creators

(33:16) - Linkedin

(37:46) - Dark social

Check out these other amazing episodes:

  continue reading

91 episoade

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