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Swipe Right on OkCupid Success w/ Michael Kaye

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Manage episode 363550027 series 3286175
Content provided by The Influencer Marketing Factory. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Influencer Marketing Factory or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Join Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, as he sits down with Michael Kaye, Global Director of Brand Marketing and Communication at OkCupid, for an engaging conversation. This week's episode covers a wide range of captivating topics, such as the unique features of dating apps, the art of data storytelling, the influence of sub-communities, and the transformative power of influencer marketing within the dating app industry.

  • Michael's Instagram&twitter: @MichaelKayePR
  • OkCupid Instagram: @OkCupid

🌟 Leave a 5-star rating on ⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠

🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/IMgetstarted⁠

🎙️ Want to be a guest? ⁠Apply here

Show Notes:

(00:49) - Michael's career background

(04:11) - Dating app differentiator

(06:05) - Platform usage of AI

(09:32) - Higher intent dater

(12:49) - Data storytelling

(16:29) - References to ownable data

(20:08) - Communication meets data analyst

(22:29) - Power of subcommunity

(25:35) - Pandemic impact on dating

(28:47) - User experience

(31:18) - Influencer marketing

(35:35) - Successful content inserts

(38:28) - Data-driven approach

  continue reading

88 episoade

Artwork
iconDistribuie
 
Manage episode 363550027 series 3286175
Content provided by The Influencer Marketing Factory. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Influencer Marketing Factory or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Join Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, as he sits down with Michael Kaye, Global Director of Brand Marketing and Communication at OkCupid, for an engaging conversation. This week's episode covers a wide range of captivating topics, such as the unique features of dating apps, the art of data storytelling, the influence of sub-communities, and the transformative power of influencer marketing within the dating app industry.

  • Michael's Instagram&twitter: @MichaelKayePR
  • OkCupid Instagram: @OkCupid

🌟 Leave a 5-star rating on ⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠

🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/IMgetstarted⁠

🎙️ Want to be a guest? ⁠Apply here

Show Notes:

(00:49) - Michael's career background

(04:11) - Dating app differentiator

(06:05) - Platform usage of AI

(09:32) - Higher intent dater

(12:49) - Data storytelling

(16:29) - References to ownable data

(20:08) - Communication meets data analyst

(22:29) - Power of subcommunity

(25:35) - Pandemic impact on dating

(28:47) - User experience

(31:18) - Influencer marketing

(35:35) - Successful content inserts

(38:28) - Data-driven approach

  continue reading

88 episoade

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