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The Art of Social Media Creativity w/ Jon Youshaei

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Content provided by The Influencer Marketing Factory. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Influencer Marketing Factory or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

This week, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, is joined by Jon Youshaei, a creator, journalist, and former head of Creators at YouTube, to discuss how creators can build sustainable careers and businesses around their passion and content, as well as methods for growth, monetization, and community building.

🌟 Leave a 5-star rating on ⁠⁠Apple Podcasts⁠⁠ and ⁠⁠Spotify⁠⁠

🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/IMgetstarted⁠

🎙️ Want to be a guest? Apply here: ⁠⁠https://bit.ly/3KYVEHD

Show Note:

(01:29) - Jon's career journey

(02:30) - Creation mode

(04:10) - Monetization framework

(06:04) - Various channels for monetization

(09:11) - Digital goods

(12:04) - Created with Jon Youshaei

(14:44) - Notable Creator stories

(18:17) - Personal branding

(22:24) - Are creators more popular than mainstream celebrities

(28:02) - Varying formats

(29:45) - YouTube's thumbnail

(33:26) - LinkedIn channel

(36:54) - First frame rule

(39:10) - Vidcon x YouTube sponsorship

(41:24) - Chipotle law

(43:32) - Predictive analytics

  continue reading

88 episoade

Artwork
iconDistribuie
 
Manage episode 359266516 series 3286175
Content provided by The Influencer Marketing Factory. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Influencer Marketing Factory or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

This week, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, is joined by Jon Youshaei, a creator, journalist, and former head of Creators at YouTube, to discuss how creators can build sustainable careers and businesses around their passion and content, as well as methods for growth, monetization, and community building.

🌟 Leave a 5-star rating on ⁠⁠Apple Podcasts⁠⁠ and ⁠⁠Spotify⁠⁠

🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/IMgetstarted⁠

🎙️ Want to be a guest? Apply here: ⁠⁠https://bit.ly/3KYVEHD

Show Note:

(01:29) - Jon's career journey

(02:30) - Creation mode

(04:10) - Monetization framework

(06:04) - Various channels for monetization

(09:11) - Digital goods

(12:04) - Created with Jon Youshaei

(14:44) - Notable Creator stories

(18:17) - Personal branding

(22:24) - Are creators more popular than mainstream celebrities

(28:02) - Varying formats

(29:45) - YouTube's thumbnail

(33:26) - LinkedIn channel

(36:54) - First frame rule

(39:10) - Vidcon x YouTube sponsorship

(41:24) - Chipotle law

(43:32) - Predictive analytics

  continue reading

88 episoade

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