Nathan Shedroff on Strategy

The Informed Life

Nathan Shedroff is an entrepreneur, author, speaker, and educator. Like me, he teaches at the graduate interaction design program of the California College of the Arts. This conversation focuses on his new book, A Whole New Strategy, which teaches strategic thinking.

Show notes

• Nathan Shedroff
• Design Strategy MBA - CCA
• A Whole New Strategy by Nathan Shedroff
• Henry Mintzberg
• Charles Eames
• Porter’s five forces analysis
• SWOT analysis
• Double Diamond (design process model)
• Regis McKenna
• Adobe Director
• Stephen Covey

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Capitole

1. Nathan Shedroff on Strategy (00:00:00)

2. About Nathan (00:01:03)

3. Misconceptions About Strategy (00:07:01)

4. The Role of Systems Thinking in Strategy (00:11:58)

5. Design and Strategic Decision-Making (00:20:33)

6. Regis McKenna's Influence (00:27:46)

7. Following the Steps in Sequence (00:33:30)

8. Closing (00:40:35)