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The Insurance Marketing and Advertising Podcast
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Content provided by A.M. Best Company. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by A.M. Best Company or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
The Insurance Marketing and Advertising Podcast is produced in conjunction with the Insurance Marketing and Advertising Summit, set for Nov. 3, 2006 in New York City. The conference is a joint production of the Insurance Media Association and the A.M. Best Company. It focuses on best practices and current strategies for agents, brokers, carriers, reinsurers and other insurance-related organizations. Details are available at http://www.insurancemedia.net
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69 episoade
Marcați toate (ne)redate ...
Manage series 2651
Content provided by A.M. Best Company. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by A.M. Best Company or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
The Insurance Marketing and Advertising Podcast is produced in conjunction with the Insurance Marketing and Advertising Summit, set for Nov. 3, 2006 in New York City. The conference is a joint production of the Insurance Media Association and the A.M. Best Company. It focuses on best practices and current strategies for agents, brokers, carriers, reinsurers and other insurance-related organizations. Details are available at http://www.insurancemedia.net
…
continue reading
69 episoade
Tất cả các tập
×IBM's Lynn Kesterson-Townes says the nature and activity of today's insurance prospects and customers are changing rapidly, leaving some insurers with less-effective approaches to marketing and communicating.
Insurers serving the entertainment industry find their efforts work best when they adopt many of the same tactics as their audience: informative presentations and high-impact materials backed by an energetic approach. Broker LeConte ("Count") Moore is managing director of DeWitt Stern's entertainment and media division. Moore is a featured speaker at this year's Insurance Marketing and Advertising Summit, set for Thurs., Oct. 30 in Jersey City, N.J.…
John Greene shares WRIN.tv’s growth and experience in video production and underscores the central role video is playing in the insurance marketing tool kit.
Jeff Hughes of Assurant Solutions and Andy Meng of Merkle discuss how insurers are finding new ways to meld in-house, third-party and social information to better identify prospective customers and shape their marketing messages.
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1 Sun Life's Ed Milano Discusses Company's Multi-Prong Marketing Approach to Brokers and Consumers 7:34
The vice president of marketing for Sun Life Financial U.S. Ed Milano talks about the many ways the company reaches out to brokers and consumers including a partnership with the National Basketball Association.
![Artwork](/static/images/128pixel.png)
1 NJM's John Hardiman Examines Social Media's Impact 11:09
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New Jersey Manufacturers' John Hardiman examines the role social media plays in connecting with policyholders, especially during catastrophic events like Hurricane Sandy.
Chip Bacciocco, CEO of Project CAP, talks about the launch of the new TrustedChoice.com website that allows consumers to research insurance topics and get real-time quotes from multiple carriers, along with the need for digital marketing by independent agents.
Tom Morgan and Marc McFarland of Adams & Knight discuss reaching younger consumers where they live and pay attention with a message about disability that resonates.
Leilani Brown, chief marketing officer for Starr Cos, will speak at the 2012 A.M. Best Insurance Marketing and Advertising Summit about how her company is creating focused, effective messaging and spreading its wings globally.
Matthew Power, chief innovation and strategic relationship officer at Chartis of the Americas, will speak at the 2012 A.M. Best Insurance Marketing and Advertising Summit about innovation in insurance.
Joanna McNamara of Chubb Personal Insurance and Andy Meng of Merkle explain how they help launched a new program to better identify prospects and help agents acquire customers for personal lines business in the latest edition of The Insurance Marketing Podcast. Both are featured speakers at Best’s Review magazine’s Insurance Marketing and Advertising Summit, set for November 7 in Jersey City, N.J.…
Ty R. Sagalow, president of Innovation Insurance Group, will speak at the 2012 A.M. Best Insurance Marketing and Advertising Summit about what's driving the need for insurance innovation.
Dominick Malgeri of Hygrade Business Group discusses the company's role in providing print solutions to insurance and financial industry.
Christopher Sorgie, corporate vice president of advertising at New York Life explains its "Get in the Game" strategy: looking at the insurer's sponsorship, how and why it chose this venue and what insurance marketers need to know about matching sports marketing to their business.
Bob Evans, Director, Mobile Insurance Solutions, CSC, goes behind the scenes to show how apps are developed, what subjects are good for app efforts, and pitfalls that insurers should avoid.
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