AI Sales & Marketing Trends You Can’t Ignore in 2024 with Mike Begg

The Jake Dunlap Show

Increased production and decreased timelines. Who wouldn’t want that? While AI can represent a massive leverage for organizations, many professionals are still struggling to embrace it or can’t seem to understand how to use it properly. Thus, it’s the responsibility of sales leaders to educate their teams on its capabilities, as well as integrating AI into their current workflow.

AI tools like chatGPT have the power to help you 2x, 3x, or even 10x your output. There is no excuse not to incorporate AI into your organization. And with that in mind, today, we’re joined by Mike Begg, Co-Founder & CEO of AMZ Advisors, an eCommerce consultancy firm, to discuss how AI is changing the game, which trends he foresees moving forward, and how to adapt to the new business landscape as we approach 2024.

Timestamps:

(00:00) Intro

(00:42) Increasing output with AI

(06:49) What holds people back from using AI

(11:58) How to do quality at scale with AI

(16:55) Training your team to embrace AI

(18:42) Shifting from outbound to inbound

(23:24) Content ownership and ethical concerns

(26:21) Where to find Mike

(27:06) Outro

Quotes:

“The more content you put out there, the faster you're gonna learn what your customer likes, what they don't like. And if you're able to do it with great volume, you're shortening the learning curve.”

“When you make it feel like people are buying into the idea versus it being forced on them, you get way better results.”

“In the foreseeable future, there's no way AI is ever gonna be able to replicate the creativity of an individual.“

“If you're in a role that is either relationship-based (sales, relationship management…), or creative-based (marketing, design…), you're always gonna have an opportunity or a job.

“Every piece of content that exists is just a riff on another piece of content.”

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Registrations are OPEN for ‘Sales AI Unleashed’, a webinar series w/ Kevin Dorsey. Join 1000+ sales leaders who are mastering AI and chatGPT during our free live sessions. Sign up here:

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Connect with Mike Begg:

LinkedIn: https://linkedin.com/in/mbegg/

Website: https://amzadvisers.com

If you’re a leader and want to integrate AI into your org - book some time with me to talk about how we can build a custom system for your needs:

https://savvycal.com/Jake-Dunlap/modern-leader

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