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The Future of Marketing is Category Design
Manage episode 377887979 series 2342433
Content provided by Jason Stapleton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Stapleton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Today I interviewed Christopher Lochhead and Eddie Yoon. Two master marketers who developed a fascinating new process called “Category Design”.
If you’ve ever tried to build a brand, promote a product, or grow a following, this is a must-watch episode.
As you’ll hear in my opening comments, these two guys have single-handedly changed how I think about online marketing.
If you listen to one podcast episode this year, it should be this one.
Visit Eddie and Chris's site: https://www.categorypirates.com/
Books Mentioned
Play Bigger: https://amzn.to/3tcowFg
The 22 Laws of Category Design: https://amzn.to/3PQwPj5
Snow Leopard: https://amzn.to/3Rxtgzs
== What to do Next ==
Subscribe to the Weekly Alchemy Newsletter - https://jasonstapleton.com/em/
Join the LEVERAGE Coaching Group - https://go.jasonstapleton.com/leverage-offer
Get a FREE Copy of my book “The Nomadic Wealth Formula” - https://bit.ly/3JadOnj
// FOLLOW ME //
Twitter - https://twitter.com/Jason_Stapleton
Youtube - https://www.youtube.com/jasonstapletonofficial
Instagram - https://www.instagram.com/StapletonConsulting/
Website - https://jasonstapleton.com/
773 episoade
Distribuie
Manage episode 377887979 series 2342433
Content provided by Jason Stapleton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Stapleton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Today I interviewed Christopher Lochhead and Eddie Yoon. Two master marketers who developed a fascinating new process called “Category Design”.
If you’ve ever tried to build a brand, promote a product, or grow a following, this is a must-watch episode.
As you’ll hear in my opening comments, these two guys have single-handedly changed how I think about online marketing.
If you listen to one podcast episode this year, it should be this one.
Visit Eddie and Chris's site: https://www.categorypirates.com/
Books Mentioned
Play Bigger: https://amzn.to/3tcowFg
The 22 Laws of Category Design: https://amzn.to/3PQwPj5
Snow Leopard: https://amzn.to/3Rxtgzs
== What to do Next ==
Subscribe to the Weekly Alchemy Newsletter - https://jasonstapleton.com/em/
Join the LEVERAGE Coaching Group - https://go.jasonstapleton.com/leverage-offer
Get a FREE Copy of my book “The Nomadic Wealth Formula” - https://bit.ly/3JadOnj
// FOLLOW ME //
Twitter - https://twitter.com/Jason_Stapleton
Youtube - https://www.youtube.com/jasonstapletonofficial
Instagram - https://www.instagram.com/StapletonConsulting/
Website - https://jasonstapleton.com/
773 episoade
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Similar cu The Jason Stapleton Program
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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continue reading
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continue reading
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continue reading
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continue reading
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continue reading
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