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Navigating the Content Marketing Landscape in 2023
Manage episode 380027048 series 3521162
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Christoph Trappe has run integrated campaigns across many industries, including healthcare, SaaS, information technology, nonprofits, and publishing. He has led teams of journalists, content creators, strategists, and designers to drive results successfully.
Christoph has worked in various verticals and with a mix of businesses – including startups and established companies. His experience spans the full spectrum of digital strategy and implementation – including social media, SEO, UX collaborations, content strategies, and production.
Today, he’s a global top 14 content marketer, top 40 B2B marketer, top 100 CX thought leader and top 24 digital marketer. His blog has been listed as a valuable resource in the marketing industry. He’s a top 2.5 percent global podcaster.
He is the author of a three-book marketing strategies series, which includes; “Content Performance Culture” “Is Marketing a Good Career?” and “Going Live.”
What you will learn- How Christoph made his career transition from journalism to content marketing
- Christoph shares more about his content marketing journey and how it unfolded
- Discover the challenges of using AI content writing tools
- Learn more about the role of short-form videos in content marketing today
- Plus loads more!
100 episoade
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