How Jason Fried Sells Software (FREE Course)

The Jordan P. Anderson Show

September 24, 2024

Hey friends,

It’s Jordan.

Let’s get into it:

How to Make a Killer Product Demo Video (That Actually Closes Customers)

Okay, guys, let's talk about something that's been on my mind for a while.

There's this video I've had in my swipe up for quite some time. It's a 37-minute boring video, but hear me out - it closes thousands of customers.

It even closed me as a customer four years ago.

The Video That Changed My Mind About Product Demos

I'm talking about the product tour for Hey.com, starring Jason Fried, the CEO of 37signals.

Now, I know what you're thinking.

"Jordan, a 37-minute video about email? Seriously?"

But trust me, this is one of the most powerful marketing videos I've ever watched.

And I think you, as a startup founder, could really benefit from using the techniques in this video.

But first!

Register for FREE: https://lu.ma/n8puuz8s

This Thursday @ 8:30PM EST

Why This Video is Pure Gold

Let's break it down:

1. It's founder-led

Jason Fried, the founder himself, is showing you around. That's add credibility. That builds trust with the viewers.

2. Problems, problems, problems

Throughout the video, Jason's constantly harping on all the pains that come with email.

You're sitting there nodding your head, thinking, "Yes! This is exactly what I deal with!"

3. Show, don't tell

We talk about this all the time in filmmaking. Don't just tell me how cool your app is - show me!

4. It's us vs. them

Hey.com vs. the status quo.

It's not just another email app; it's a revolution against Gmail and Outlook.

5. It's digestible

Yeah, it's 37 minutes long, but you don't need a Ph.D. to understand it.

No fancy language, no buzzwords. Just straight talk.

6. Fake “Real-world” scenarios

Jason's not just throwing features at you. He's showing you how Hey.com fits into your life.

And even if you don’t have customers, you can still create these scenarios.

7. The 'why' comes first

In the first 60 seconds, Jason lays out why they made this thing. It sets the stage for everything that follows.

8. It's opinionated

Jason's not afraid to take a stance.

He's telling you, "This is how email should work, period."

9. Handles objections like a pro

As you're watching, you start thinking, "Yeah, but what about...?"

And boom! Jason's already addressing it.

10. It's empowering

This isn't just about making email easier. It's about giving you control over your digital life.

How to Make Your Own Killer Demo Video

Alright, so you're fired up and ready to make your own video. Here's how to do it:

1. Outline your 3-5 best features

Pick your top 3-5 features. Don't try to cram everything in.

2. Set the stage

Find a quiet spot with decent lighting. You don't need a fancy studio setup.

3. Nail that intro

This is where you hook 'em. Practice this part until you can do it in your sleep.

4. Walk 'em through

Spend about 30 minutes showing off your app. Start with your best feature and work your way down.

5. Wrap it up with a bow

Recap the good stuff and tell people exactly how to get their hands on your app.

6. Edit smart

Keep it simple. No need for crazy effects. Just make sure that intro is rock solid.

Remember, this isn't a tutorial video. You're not teaching people how to use every little setting. You're showing them why your app is going to change their life.

The Bottom Line

Look, if you can take something as boring as email and make it sexy, imagine what you could do with your app.

So here's your homework: Go watch that Hey.com video.

But don't just watch it as a potential customer.

Watch it like a marketer. Analyze it. And then take what you've learned and use it for your startup.

Cheers,

Jordan P. Anders

PS - Build Your Perfect Home Studio: https://lu.ma/n8puuz8s

This Thursday @ 8:30PM EST

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