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The Corny and ABSOLUTELY Profitable Secret to Naming Your Products… 🗂️
Manage episode 309571623 series 3035823
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As digital creators, naming our product is sometimes the last and hardest step of launching.
Here’s a Magic Formula for naming any product…It’s with M.A.G.I.C.
M - Make a Magnetic Reason Why ✨
What’s the shorthand, juicy, sexy version of the RESULTS you can deliver with this product? Whenever you’re looking for a reason with your customers, always look for the emotional benefit. Tug at their heart or soothe the soul.
And F*cking Sauce it up!
Weight Loss = BELLY-SHREDDER
Reading Speed = MACH-ONE Page-Flipper
A - Announce Your Avatar ✨
Tell me who this is for and exclude everyone else. Your customers like being in a club all their own, and it makes copywriting SOOO much easier.
Crank open that Marketing 102 textbook you had to buy for $450 to find some of those “marketing persona” names.
Ex. Soccer Moms, Buff Nerds, IPA Enthusiasts
G - Give Them a Goal ✨
Your customers are on a journey. Your product is an accelerator to that journey. Now tell them where they’re headed when they use your product.
The easy, obvious examples: Feel fit, Lose 10 Pounds, Earn More Income. You get it.
I - Indicate A Time Interval ✨
Much like in copywriting - time is on your side. Either add some urgency in your product’s name or turn time into your very own benefit.
Ex. Earn 10X Income in 10 Days or Less
C - Complete with a Container Word ✨
Didn’t know what a container word was, but it’s essentially the tack-on word you use to make this product sound more than just a simple PDF or Zoom Link. Action words, bro.
Ex. Blueprint, System, Masterclass, Challenge.
Credit to Alex Hormozi (@alexhormozi) and his book $100M Offers - https://amzn.to/3C31f7w
Jordan P. Anderson
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