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Why You Should Never Trust Facebook
Manage episode 424386715 series 2666214
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Have you ever launched an ad campaign that you were so sure would convert leads, and then… nothing?
In this week’s episode we’ll dive into Facebook’s ad recommendations, and shed light on the fact that what they suggest to you only has one person’s best interests at heart (hint: it’s not yours!). We’ll also look into how to personalise your own campaigns to draw in exactly the type of client you’re after, and the benefits vs risks of leaving Facebook’s automatic or forced settings on in terms of conversion rates when you aren’t able to selectively target your audience.
Don’t miss out on this week’s episode - tune in to see how you could make Facebook work in your favour and skyrocket your ad ROI!
Episode Highlights:
00:00 - Welcome to another episode of The Kim Barrett Show
00:25 - What exactly are Facebook ad recommendations?
01:08 - How Facebook will spend your ad money to benefit themselves
02:12 - Taking back your ad campaigns and tailoring them to your business needs
03:57 - PSA: check your ad campaigns to see what Facebook is forcing you to do!
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