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Ep. 2 | Stop using words your dream clients don't understand (and what to do instead)

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Manage episode 448811520 series 3612269
Content provided by Kristen Raine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kristen Raine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In this episode of Unhustled, Kristen breaks down how to simplify your messaging so it resonates with your dream clients. Sometimes, the language we use – especially industry-specific jargon – makes sense to us but goes right over the heads of our potential clients. Today, I share some specific examples from the finance, wellness, marketing, and other industries to show how simple swaps can make a BIG difference in connecting with your DREAM audience. Plus, I bring in my 14-year-old daughter for a fun segment where we see if these phrases make sense to her!

Key Takeaways:

  • Use the "Middle School Rule": If your messaging in your content, emails and marketing material would be clear to a middle schooler, you’re on the right track.
  • Swap industry "insider" Jargon for Simple Language: Words like "lead generation" or "mindset shift" can be rephrased as "finding new customers" or "changing how you think."
  • Clarity Builds Trust: Clear, relatable language invites your audience in, helping them feel understood and engaged AND gives them the clarity and confidence that you can solve their problem

Tune in to learn how simplifying your messaging can create more authentic connections and build trust with the people you’re here to serve!

How to connect with Kristen:

How to GROW your business:

  • If you want to UNHUSTLE your life & business and learn how to scale your business to 6, multiple 6 or 7 figures the sustainable way without losing your sanity – join the WAITLIST for UNHUSTLE Academy™ (launching SOON).

Hit subscribe & follow so you never miss a new episode!

  continue reading

5 episoade

Artwork
iconDistribuie
 
Manage episode 448811520 series 3612269
Content provided by Kristen Raine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kristen Raine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In this episode of Unhustled, Kristen breaks down how to simplify your messaging so it resonates with your dream clients. Sometimes, the language we use – especially industry-specific jargon – makes sense to us but goes right over the heads of our potential clients. Today, I share some specific examples from the finance, wellness, marketing, and other industries to show how simple swaps can make a BIG difference in connecting with your DREAM audience. Plus, I bring in my 14-year-old daughter for a fun segment where we see if these phrases make sense to her!

Key Takeaways:

  • Use the "Middle School Rule": If your messaging in your content, emails and marketing material would be clear to a middle schooler, you’re on the right track.
  • Swap industry "insider" Jargon for Simple Language: Words like "lead generation" or "mindset shift" can be rephrased as "finding new customers" or "changing how you think."
  • Clarity Builds Trust: Clear, relatable language invites your audience in, helping them feel understood and engaged AND gives them the clarity and confidence that you can solve their problem

Tune in to learn how simplifying your messaging can create more authentic connections and build trust with the people you’re here to serve!

How to connect with Kristen:

How to GROW your business:

  • If you want to UNHUSTLE your life & business and learn how to scale your business to 6, multiple 6 or 7 figures the sustainable way without losing your sanity – join the WAITLIST for UNHUSTLE Academy™ (launching SOON).

Hit subscribe & follow so you never miss a new episode!

  continue reading

5 episoade

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