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Impact of Emotion on Advertising: A Look in Olympics Advertising
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Event Advertising, Emotional Marketing, Super Bowl, Olympics, Nike, Coca-Cola, Brand Strategy, Viewer Engagement, Advertising Analysis This episode examines how emotional themes in advertising—like humor, surprise, and togetherness—are effectively used in big tentpole events like the Super Bowl and the Olympics. It analyzes two contrasting ad campaigns from Nike and Coca-Cola during the Summer Olympics to explore how different approaches to these themes can influence viewer engagement and brand connection. Categories: Marketing Strategy, Brand Analysis, Advertising Coca Cola Olympics Commercial: https://www.youtube.com/watch?v=yYokUnh4i-I Nike Olympics Commercial: https://www.youtube.com/watch?v=pwLergHG81c
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