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S5 ; EP7 Localization & Influencer Marketing Gone Wrong #ABridgertonAffair

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Content provided by Lebo Lion and Africa Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lebo Lion and Africa Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

A podcast where Lebo Lion shares her perspective of the #BridgertonAffair event that was hosted by Netflix to create a buzz about the launch of Bridgerton Season Two.

We focus our attention on two presiding strategies that were prevalent in the execution of the event: Localization & virality driven by influencer marketing.

This episode is not for the feint hearted. Put on your seatbelt and enjoy the ride.

  continue reading

98 episoade

Artwork
iconDistribuie
 
Manage episode 324149008 series 2338686
Content provided by Lebo Lion and Africa Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lebo Lion and Africa Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

A podcast where Lebo Lion shares her perspective of the #BridgertonAffair event that was hosted by Netflix to create a buzz about the launch of Bridgerton Season Two.

We focus our attention on two presiding strategies that were prevalent in the execution of the event: Localization & virality driven by influencer marketing.

This episode is not for the feint hearted. Put on your seatbelt and enjoy the ride.

  continue reading

98 episoade

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