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Content provided by Lebo Lion and Africa Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lebo Lion and Africa Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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Positioning Your Brand for Success & Crafting your USP.
Manage episode 353679441 series 2338686
Content provided by Lebo Lion and Africa Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lebo Lion and Africa Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
What makes your brand Unique and stand out from the crowd? Do you know how to craft a million rand positioning statement that sets you up for success?
In this episode we talking about the difference between a positioning statement, your unique selling point, and a slogan. We talk about why these are important for crafting a successful brand and we share tools that you can use to achieve this.
Positioning Statement Format (discussed in the podcast) ;
We offer [PRODUCT/SERVICE] for [TARGET MARKET] to [VALUE PROPOSITION].
Unlike [THE ALTERNATIVE], we [KEY DIFFERENTIATOR].
Enjoy the episode.
98 episoade
Distribuie
Manage episode 353679441 series 2338686
Content provided by Lebo Lion and Africa Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lebo Lion and Africa Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
What makes your brand Unique and stand out from the crowd? Do you know how to craft a million rand positioning statement that sets you up for success?
In this episode we talking about the difference between a positioning statement, your unique selling point, and a slogan. We talk about why these are important for crafting a successful brand and we share tools that you can use to achieve this.
Positioning Statement Format (discussed in the podcast) ;
We offer [PRODUCT/SERVICE] for [TARGET MARKET] to [VALUE PROPOSITION].
Unlike [THE ALTERNATIVE], we [KEY DIFFERENTIATOR].
Enjoy the episode.
98 episoade
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Similar cu The Lebo Lion Show
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
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The Tai Lopez podcast brings you the best business education straight from the world's top entrepreneurs. I will also review the best books in health, wealth, love and happiness that will help you achieve your maximum potential and live the best life possible.
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continue reading
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continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Montgomery & Co. is a weekly podcast where WNBA champion and part-owner of the Atlanta Dream Renee Montgomery is joined by her mother Bertela Montgomery, her sister Nicole Young and her wife Sirena Grace as they chart a unique path through the business world as four black and brown women keeping their family first at all times. Both insightful and compelling, this one-of-a-kind talk show combines interviews with some of the world’s top innovators & entrepreneurs with sports and culture conve ...
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continue reading
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