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The Power of Community and Social Commerce: A Talk with Dario Markovic
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Unlocking the Potential of Live and Social Commerce: An Interview with Dario
In this episode of the Live E-Commerce Podcast, host Nico chats with Dario, the CEO of Eric Javits, a distinguished fashion brand known for its high-quality hats. They discuss the importance of breaking into the live stream space and the evolving creator ecosystem. Dario shares insights into the growth of Eric Javits, including their strategic expansion into South Korea and their omnipresent marketing approach. They also delve into the significant role of mobile and social commerce, and how optimizing mobile experiences can enhance conversion rates. Dario highlights the challenges of scaling a company, the value of affiliate marketing, and the rise of influencer collaborations. The episode concludes with a discussion on the future of Eric Javits, including plans for expanding into new regions and product categories.
00:53 Meet Dario: Social Media and E-Commerce Expert
02:16 Eric Javits: A Fashion Brand's Journey
03:20 Expanding into South Korea
03:59 Engaging the Community
07:35 Social Commerce and Mobile Strategy
15:54 Challenges and Growth Strategies
22:47 Future Plans for Eric Javits
23:51 Dario's Passion for Sharing Insights
25:47 Closing Remarks and Podcast Information
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Dario's Linkedin: https://www.linkedin.com/in/dario-markovic-2a326aa9/
Dario's Forbes Contribution: https://councils.forbes.com/profile/Dario-Markovic-CEO-Eric-Javits/a89b504c-e17a-4dd3-abb2-bf6aed6a7df8
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