The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Removing Buyer Friction With a Digital Commerce Environment w/ Kris Harrington
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Content provided by Joe Sullivan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Sullivan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
All the interactions that happen from first touch with a prospect through the signed purchase order, and in the future as your customer buys from you again and again, are part of the buyer experience. And making every one of those touch points as painless and rewarding as possible should be all of our goals. CEO and Co-Founder of GenAlpha Technologies, Kris Harrington, is digital commerce expert. And in this conversation, she'll share 10 ways to eliminate buyer friction (while simultaneously unburdening your customer service team) through a digital commerce environment.
…
continue reading
205 episoade
MP3•Pagina episodului
Manage episode 414044675 series 3394167
Content provided by Joe Sullivan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Sullivan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
All the interactions that happen from first touch with a prospect through the signed purchase order, and in the future as your customer buys from you again and again, are part of the buyer experience. And making every one of those touch points as painless and rewarding as possible should be all of our goals. CEO and Co-Founder of GenAlpha Technologies, Kris Harrington, is digital commerce expert. And in this conversation, she'll share 10 ways to eliminate buyer friction (while simultaneously unburdening your customer service team) through a digital commerce environment.
…
continue reading
205 episoade
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