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BedInABox Saw Mattress Copycats Flood the Market, But It’s Holding Firm on Made in USA
Manage episode 382366608 series 1399648
Content provided by The Manufacturing Report. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Manufacturing Report or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Direct-to-consumer mattress pioneer BedInABox got its start in 2004 by establishing a radically new way to sell mattresses. Since then, the industry has been swarmed with competitors, and the same shipping method that BedInABox innovated has been exploited by copycat importers. But BedInABox has leveraged its Mount Airy, N.C., production to differentiate itself from the pack. Chris Bradley, Executive Vice President of Consumer Products at NCFI Polyurethanes, discusses BedInABox’s strategy and how it’s contending with pressures from dumped imports. Photo courtesy of BedInABox
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236 episoade
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Manage episode 382366608 series 1399648
Content provided by The Manufacturing Report. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Manufacturing Report or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Direct-to-consumer mattress pioneer BedInABox got its start in 2004 by establishing a radically new way to sell mattresses. Since then, the industry has been swarmed with competitors, and the same shipping method that BedInABox innovated has been exploited by copycat importers. But BedInABox has leveraged its Mount Airy, N.C., production to differentiate itself from the pack. Chris Bradley, Executive Vice President of Consumer Products at NCFI Polyurethanes, discusses BedInABox’s strategy and how it’s contending with pressures from dumped imports. Photo courtesy of BedInABox
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Similar cu The Manufacturing Report
Weekly wrap of events of the week peppered with context, commentary and opinion by a superstar panel. Click here to support Newslaundry: http://bit.ly/paytokeepnewsfree Hosted on Acast. See acast.com/privacy for more information.
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…
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