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The Best B2B SaaS Lead Generation Tactics
Manage episode 439372658 series 3457572
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Hello and welcome back !! ✨
In this episode of The Marketing Blender Show, Dacia Coffey and Daisy McCarty delve into the best lead generation tactics specifically tailored for B2B SaaS companies. They break down three distinct business models: SaaS-only, SaaS plus customization, and SaaS plus consulting, and offer targeted lead generation strategies for each.
Discover:
➡️ SaaS-only: Master organic and paid SEO, content marketing, and brand campaigns to drive high-volume leads and build a sustainable pipeline.
➡️ SaaS plus customization: Leverage PPC advertising, review sites, co-sponsored events, and high-touch sales outreach to attract and convert quality leads.
➡️ SaaS plus consulting: Utilize gated content marketing, in-person speaking engagements, and peer introductions to build trust and land high-ticket deals.
Key takeaways:
➡️ The importance of understanding your specific business model and tailoring your lead generation tactics accordingly.
➡️ Common missteps to avoid and special considerations for each SaaS model.
➡️ How to prioritize the buyer's experience and build a customer-centric approach.
➡️ The critical role of sales and operations alignment in achieving success.
➡️ Actionable tips to implement these tactics and accelerate your B2B SaaS lead generation.
If you're looking to generate more leads, increase revenue, and achieve sustainable growth for your B2B SaaS company, this episode is packed with valuable insights.
Hit that subscribe button, leave your comments and questions, and we'll see you next week!
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🌐 Connect with Dacia & Daisy:
💼 LinkedIn: Dacia Coffey
💼 LinkedIn: Daisy McCarty
Connect With Us:
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#B2BSaaS #LeadGeneration #MarketingStrategy #SalesTactics #TheMarketingBlenderShow
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