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How to Speak ABM: Episode 7 – The Future of Lead-Gen
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Manage episode 277386121 series 107975
Our new series demystifies the world of Account-Based Marketing (ABM). In our final episode, we bring in Jenifer Ho, Head of Business Growth Marketing and Marketing Operations at Lyft. We discuss the future of lead-generation and how Account Based Marketing fits in.
Resources:
- Blog: Trends From “State of Marketing” that Every B2B Marketer Should Know: https://sfdc.co/HOPUI
123 episoade
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on February 23, 2022 11:18 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 277386121 series 107975
Our new series demystifies the world of Account-Based Marketing (ABM). In our final episode, we bring in Jenifer Ho, Head of Business Growth Marketing and Marketing Operations at Lyft. We discuss the future of lead-generation and how Account Based Marketing fits in.
Resources:
- Blog: Trends From “State of Marketing” that Every B2B Marketer Should Know: https://sfdc.co/HOPUI
123 episoade
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