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Moment Makers: Episode 2 – Walking the Data Tightrope
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Data is the key to creating great customer experiences. And with a great amount of data comes great responsibility. In this episode Elyse Blouin, Sr. Director Digital Marketing at Lowe’s discusses how to be clever (and not creepy) when creating marketing moments. We can’t talk about data and not cover how to keep it secure, so we asked two security experts at Salesforce, Saikat Saha and Miku Konsolas, to walk us through how marketers can be more mindful of protecting data and complying with ever-evolving regulations.
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Data is the key to creating great customer experiences. And with a great amount of data comes great responsibility. In this episode Elyse Blouin, Sr. Director Digital Marketing at Lowe’s discusses how to be clever (and not creepy) when creating marketing moments. We can’t talk about data and not cover how to keep it secure, so we asked two security experts at Salesforce, Saikat Saha and Miku Konsolas, to walk us through how marketers can be more mindful of protecting data and complying with ever-evolving regulations.
Resources:
123 episoade
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Similar cu The Marketing Cloudcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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…
continue reading
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