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Bonita Durand - Vice President Global Product at Lacoste

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Manage episode 261367653 series 2582495
Content provided by The Marketing Commute. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Marketing Commute or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In this episode of The Marketing Commute, we are joined by Bonita Durand. Bonita has had a hugely successful international career in fashion merchandising and product development. Based in Paris, Bonita is currently the VP of Global Product Direction for fashion giant Lacoste, and before this worked for other global labels including Stella McCartney, Gucci, Lanvin and Prada. Bonita shares a very unique perspective at a time when brands are finding new and innovative ways to reach new audiences. We’ll also get the latest thoughts and perspectives on marketing trends in Mitchell’s Marketing Minute.

  continue reading

28 episoade

Artwork
iconDistribuie
 
Manage episode 261367653 series 2582495
Content provided by The Marketing Commute. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Marketing Commute or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In this episode of The Marketing Commute, we are joined by Bonita Durand. Bonita has had a hugely successful international career in fashion merchandising and product development. Based in Paris, Bonita is currently the VP of Global Product Direction for fashion giant Lacoste, and before this worked for other global labels including Stella McCartney, Gucci, Lanvin and Prada. Bonita shares a very unique perspective at a time when brands are finding new and innovative ways to reach new audiences. We’ll also get the latest thoughts and perspectives on marketing trends in Mitchell’s Marketing Minute.

  continue reading

28 episoade

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