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The Walkaway Paradox & Marketing Communication Strategies
Manage episode 410354492 series 3300129
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Superpowers aren’t always used for battle, even in marketing. If you want to be your audience’s hero, they need proof you’re not a villain. They need to know you come with good intentions and that you’re not just about the battle for their business.
Sales and Marketing Keynote Speaker and They Ask You Answer author Marcus Sheridan will discuss what he calls The Walk Away Paradox and how it’s one way to prove your good intentions. He’ll also share ways to break down the barriers between brands and audiences by understanding consumer behaviors and communication.
Also, we’ll take a look at a new article from Inside Behavioral Economics about why marketers can’t solely focus on the motivations of consumers.
Show notes - https://marketingsuperpowerpodcast.com/episode/finding-sales-victories-in-voluntary-retreat
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