Linda Lebrun, Writer Recruitment at Substack - Online content masterclass - The Michael Girdley Show Episode 47

The Michael Girdley Show

Michael Girdley (@Girdley) is joined by Linda Lebrun (@Substacklinda) to talk about her work at Substack: Focusing on emerging creators in the finance space. We also go about free and paid newsletters that are sent by email, who makes money doing what, advantages and disadvantages & compare these as a consumption tool to other platforms like YouTube and TikTok.
Linda provided a lot of excellent suggestions about being unconventional in your content creation and how it may benefit you in your day-to-day activities.

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Show Notes:

(0:00) - Intro

(1:08) - Our sponsor is DMBridge

(2:10) - Linda, Substack & her journey so far

(4:50) - Long-form content: Is it better to narrow down a niche or not?

(7:00) - What are Power laws for content creators?

(10:45) - What advice do you have for starters?

(14:48) - How do the platforms work for them and how go around it?

(20:00) - How is Substack part of a protocol and not a platform?

(21:37) - What are the problems of not owning the audience?

(30:20) - Information Diets: How to understand content consumption?

(36:10) - Traditional media vs content creator dynamics: The fundamental differences

(47:20) - Tactic-based advice: Does it work?

(52:45) - What’s the difference between Substack's comment section compared to other platforms?

(54:15) - What are the trends for content platforms in the future?

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Links:

• https://substack.com/investing-and-business

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