Episode 39 - Spencer Reese Weighs in on MLM Law, Civil Suits, and Public Perceptions

The MLM.com Podcast

It’s no secret that MLMs exist in a bit of a grey area. There is no federal definition of a pyramid scheme. Over the years, regulators’ objectives and strategies change—sometimes in a major way. But have you noticed all’s quiet on that front? There hasn’t been a major government action against a well-established MLM since 2016. No doubt, some of you are holding your breath and biting your nails. The simple truth is things are changing. Independent MLM distributors have growing reach. So do the anti-MLM crowd. Your ability to do business is all about the public’s perception of your brand. If a reputable source calls you a pyramid scheme, the label itself can cause lasting damage. And right now, that allegation is cropping up everywhere. What can you do about it? We’re here with another podcast aimed at helping you as you make good choices as you think through your current strategy. We sat down with Spencer Reese to talk it out. Spencer gave us his insights on current trends, common mistakes, and best practices. Listen in to learn: • What you can do to avoid the reputational harm of class action pyramid suits • Why it’s deadly to change terminology without changing practices • How to tackle pricing problems that drive bad behavior • Where you can find your real competitor (hint: it’s not an MLM) • What it means today to have an opportunity-driven or customer-driven MLM model