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Content provided by Shamanth Rao. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shamanth Rao or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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😍Geo-lift tests, incrementality, and other flavors of post-ATT measurement with Aayush Sakya (Head of UA at Earnin) 😎
Manage episode 374536202 series 2575608
Content provided by Shamanth Rao. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shamanth Rao or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Our guest today is Aayush Sakya, Head of UA at Earnin.
Aayush has over 10 years of experience in growth marketing and has managed growth leading to 2 unicorn exits in his career.
He's among the most experienced among a cohort of early mobile growth marketers that I’ve known. We’re excited to have him.
In this episode, we chat about measurement post-ATT, geo-lift tests, SKAN, and much more.
Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/post-att-ios-measurement-aayush-sakya-earnin/
KEY HIGHLIGHTS
🤔How should digital marketers think about measurement post-ATT?
🔨Structuring geo-hold out tests.
📏Channels to measure impact from geo-holdout tests.
💯Evaluating results to understand the true impact of SKAN campaigns.
🔥Understanding the impact of multiple channels on performance
📈How should a marketer review performance of creative post-ATT?
😎Managing expectations and reporting with incomplete data post-ATT.
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog
255 episoade
Distribuie
Manage episode 374536202 series 2575608
Content provided by Shamanth Rao. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shamanth Rao or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Our guest today is Aayush Sakya, Head of UA at Earnin.
Aayush has over 10 years of experience in growth marketing and has managed growth leading to 2 unicorn exits in his career.
He's among the most experienced among a cohort of early mobile growth marketers that I’ve known. We’re excited to have him.
In this episode, we chat about measurement post-ATT, geo-lift tests, SKAN, and much more.
Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/post-att-ios-measurement-aayush-sakya-earnin/
KEY HIGHLIGHTS
🤔How should digital marketers think about measurement post-ATT?
🔨Structuring geo-hold out tests.
📏Channels to measure impact from geo-holdout tests.
💯Evaluating results to understand the true impact of SKAN campaigns.
🔥Understanding the impact of multiple channels on performance
📈How should a marketer review performance of creative post-ATT?
😎Managing expectations and reporting with incomplete data post-ATT.
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog
255 episoade
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Similar cu The Mobile User Acquisition Show
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone. On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industr ...
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
A daily show for everyone who works a regular job and wants to start an income-earning project on the side. In each episode, listeners will hear a different story of someone who's started a side hustle—along with what went well, how that person overcame challenges, and what happened as a result. The show is written and hosted by Chris Guillebeau, the New York Times bestselling author of The $100 Startup, The Happiness of Pursuit, and other books.
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
Whatever you lead can only grow when you do. Experience real-life, real-time business and leadership coaching from Dave Ramsey, a successful CEO, popular radio personality, bestselling author, and now the host of The EntreLeadership Podcast. Dave takes your calls and draws on over 30 years of experience as the CEO of Ramsey Solutions to help you overcome the challenges you're facing. More at https://www.ramseysolutions.com/shows/the-entreleadership-podcast.
…
continue reading
Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
…
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Interesting stories from today’s franchisors and entrepreneurs.
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continue reading
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continue reading
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