Treceți offline cu aplicația Player FM !
How THC-infused beverage brand Cann is capitalizing on Dry January
Manage episode 461331395 series 1743309
With New Year's resolutions in full force, brands are trying to cash in on Dry January.
Cannabis-infused beverage brand Cann, in fact, usually sees its sales jump every January due to more people teetotaling.
"I just got these numbers earlier today," co-founder and CEO Jake Bullock said on this week's Modern Retail Podcast. "So online -- where we get the data the fastest -- this first week of January is up 75% from where it was this week last year."
That's because the six-year-old company is investing in content related to Dry January -- or what the company likes to call Cannuary. But Cann has also been on a big growth streak. The company is now selling its beverages in liquor stores in about 20 states. A year ago, it was only in around three states with this channel.
Bullock explained that the reason for this growth is changing legislation and more people testing out THC-infused beverages. He also spoke more broadly about the state of cannabis products in the U.S. Cann, he said, has expanded to states "that we would have never imagined we would be selling -- Cann in North Carolina or Tennessee. And not only are we selling there, it's selling really well, and consumers love these products," he said.
Getting more people to try it out is another hurdle. While people who smoke marijuana may be comfortable with trying to drink, others might not be. That's why expanding to liquor stores has been so crucial to Cann's success.
"We've always said we sit at this intersection of sober curiosity and cannabis curiosity," Bullock said. "And that curious customer maybe isn't as comfortable going into a dispensary."
465 episoade
Manage episode 461331395 series 1743309
With New Year's resolutions in full force, brands are trying to cash in on Dry January.
Cannabis-infused beverage brand Cann, in fact, usually sees its sales jump every January due to more people teetotaling.
"I just got these numbers earlier today," co-founder and CEO Jake Bullock said on this week's Modern Retail Podcast. "So online -- where we get the data the fastest -- this first week of January is up 75% from where it was this week last year."
That's because the six-year-old company is investing in content related to Dry January -- or what the company likes to call Cannuary. But Cann has also been on a big growth streak. The company is now selling its beverages in liquor stores in about 20 states. A year ago, it was only in around three states with this channel.
Bullock explained that the reason for this growth is changing legislation and more people testing out THC-infused beverages. He also spoke more broadly about the state of cannabis products in the U.S. Cann, he said, has expanded to states "that we would have never imagined we would be selling -- Cann in North Carolina or Tennessee. And not only are we selling there, it's selling really well, and consumers love these products," he said.
Getting more people to try it out is another hurdle. While people who smoke marijuana may be comfortable with trying to drink, others might not be. That's why expanding to liquor stores has been so crucial to Cann's success.
"We've always said we sit at this intersection of sober curiosity and cannabis curiosity," Bullock said. "And that curious customer maybe isn't as comfortable going into a dispensary."
465 episoade
Toate episoadele
×1 Rundown: Theft ring to pay back retailers, TikTok updates and VF Corp layoffs 22:31
1 How Renais is trying to make ultra-premium gin popular in the U.S. 33:08
1 Rundown: Joann's second bankruptcy, Walgreens looks for new anti-theft solutions & new FDA health proposals 29:35
1 How THC-infused beverage brand Cann is capitalizing on Dry January 36:54
1 Rundown: J.C. Penney merges with Sparc, Amazon's new retail ad service & Target doubles down on wellness 25:31
1 How Gregorys Coffee is taking the craft coffee business to scale 37:48
1 Rundown: Return fraud on the rise, Nordstrom going private and Big Lots' lifeline 24:52
1 The Modern Retail Podcast looks at what's ahead in 2025 35:01
1 AI, customer acquisition and the DTC bust: The Modern Retail Podcast year in review 29:16
1 Rundown: U.S. retail sales, Big Lots' liquidation & Vuori's new fundraise 27:30
1 How Puma approaches emerging technology like generative AI 32:16
1 Rundown: FTC sues alcohol distributor, Walgreens' potential PE takeover & Amazon cracks down on paid reviews 23:07
1 How Chomps is marketing itself to convenience store shoppers 33:13
1 Rundown: Malls' Black Friday comeback, a proposed Spindrift acquisition and Foot Locker's lackluster quarter 23:06
1 How Upway is introducing e-bikes to the U.S. market 32:48
Bun venit la Player FM!
Player FM scanează web-ul pentru podcast-uri de înaltă calitate pentru a vă putea bucura acum. Este cea mai bună aplicație pentru podcast și funcționează pe Android, iPhone și pe web. Înscrieți-vă pentru a sincroniza abonamentele pe toate dispozitivele.