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What to do when a big account churns

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Manage episode 323006030 series 3317421
Content provided by Avoma, Inc. and Aditya Kothadiya. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Avoma, Inc. and Aditya Kothadiya or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode of The Modern SaaS Podcast, Aditya and Mark (VP of Customer Success, Avoma) discuss what to do when a big account churns. They discuss why churn matters, the key metrics to measure, and, more importantly, the things to do when a big account churn happens, such as: 1. Trying to meet the customer in person and attempting to remedy the situation 2. Sharing churn insights with everyone in your company 3. Validating churn data with existing customers 4. Implementing the learnings to improve the experience of existing customers 5. Focusing on Net Retention Rate, landing-and-expanding as a key SaaS metric, and a lot more...
  continue reading

30 episoade

Artwork
iconDistribuie
 
Manage episode 323006030 series 3317421
Content provided by Avoma, Inc. and Aditya Kothadiya. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Avoma, Inc. and Aditya Kothadiya or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode of The Modern SaaS Podcast, Aditya and Mark (VP of Customer Success, Avoma) discuss what to do when a big account churns. They discuss why churn matters, the key metrics to measure, and, more importantly, the things to do when a big account churn happens, such as: 1. Trying to meet the customer in person and attempting to remedy the situation 2. Sharing churn insights with everyone in your company 3. Validating churn data with existing customers 4. Implementing the learnings to improve the experience of existing customers 5. Focusing on Net Retention Rate, landing-and-expanding as a key SaaS metric, and a lot more...
  continue reading

30 episoade

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