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Understanding ‘underconsumption core’: How a new trend is challenging consumer culture
Manage episode 432854023 series 3387174
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Omar Fares, Lecturer in the Ted Rogers School of Retail Management, Toronto Metropolitan University.
Full Article:
https://theconversation.com/understanding-underconsumption-core-how-a-new-trend-is-challenging-consumer-culture-235417#:~:text=A%20new%20TikTok%20trend%20called,challenging%20the%20culture%20of%20consumerism.
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