MJ Park | South Korea’s Booming E-commerce Landscape

The Negotiation

Content provided by Todd Embley and WPIC Marketing + Technologies. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Todd Embley and WPIC Marketing + Technologies or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

1y ago 29:06

MP3•Pagina episodului

In this episode of The Negotiation, we are excited to welcome MJ Park, Key Account Manager at WPIC Marketing + Technologies, to discuss the South Korean e-commerce market.

With over a decade of experience in marketing and business management in both Korea and Canada, MJ Park brings a wealth of knowledge about the e-commerce landscape in South Korea, the world's fifth-largest e-commerce market.

In our conversation, MJ discussed popular platforms like Naver Shopping and Coupang and booming consumer sectors such as wellness and health supplements. We touch on the market for secondhand goods, local life services like food delivery, and the appetite for international brands in South Korea. We also dive into practical strategies for entering South Korea, including how to set up e-stores and which platforms brands should prioritize for digital marketing.

Topics Discussed and Key Points:

● The e-commerce giants of South Korea

● Comparison of South Korean platforms to Chinese platforms

● Notable consumer trends in South Korea

● The secondhand market in South Korea

● The ecosystem of local life services in South Korea, such as food delivery platforms

● The appetite for international brands in South Korea

225 episoade